Zarna SEO & AI Visibility Audit
Zarna is an AI platform for private equity firms that deploys autonomous agents to execute investment workflows 24/7. It delivers finished outputs directly into Outlook, Teams, and Slack, enabling deal teams to access firm-wide knowledge and insights without leaving existing tools.
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 73% | C |
| AEO (AI Visibility) | 18% | F |
| E-E-A-T | 62% | D |
| Combined | 46% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 76% | 6 security headers missing, 1/4 contact signals found |
| Expertise | 100% | All checks passing |
| Authoritativeness | 29% | No Organization JSON-LD schema found, No JSON-LD schema types detected, Found |
| Experience | 36% | Found, Freshness issues, Hierarchy issues |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: zarnaai.com
stobo this article: zarnaai.com/blog/my-article
Generate a robots.txt for zarnaai.com
stobo my blog: zarnaai.com/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what zarnaai.com does. Stobo generates one automatically.Generate an llms.txt for zarnaai.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for zarnaai.com -
Freshness issues: no date signals found E-E-A-T
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why can't AI systems find your site's llms.txt file?
- Your site returns a 404 error when AI systems look for llms.txt. This file tells AI crawlers how to access your content. Without it, your site misses opportunities for AI-powered search features and chatbot responses.
- What happens when your content lacks publication dates?
- Search engines can't determine when your content was created or updated. This hurts your rankings for time-sensitive queries. Users also struggle to judge if your information is current and reliable.
- How do brief page openings affect your search performance?
- Your page starts with only 20 words before the main content. Search engines need substantial opening text to understand your topic. This brief introduction limits your ability to rank for relevant searches.
- Why should you optimize your site's 60 unoptimized images?
- Unoptimized images slow down your pages and hurt user experience. They also lack proper alt text for accessibility and SEO. This impacts your search rankings and makes your site less usable.
- How does missing date information impact your site's credibility?
- Without visible dates, visitors can't tell if your content is fresh or outdated. This reduces trust and engagement. Search engines also favor sites that clearly show when content was published or updated.