Zapier SEO & AI Visibility Audit
Zapier is an automation platform that connects apps and AI to build custom workflows without code. Teams use it to automate repetitive tasks, route leads, manage support tickets, and handle onboarding with integrations across 8,000+ apps and built-in AI capabilities.
zapier.com
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 76% | B |
| AEO (AI Visibility) | 30% | D |
| E-E-A-T | 61% | D |
| Combined | 53% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 84% | 4 security headers missing |
| Expertise | 93% | All checks passing |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review signals detected |
| Experience | 24% | social_proof, Freshness issues, Found 21 headings, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: zapier.com
stobo this article: zapier.com/blog/my-article
Generate a robots.txt for zapier.com
stobo my blog: zapier.com/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what zapier.com does. Stobo generates one automatically.Generate an llms.txt for zapier.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for zapier.com -
Freshness issues: no date signals found E-E-A-T
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why doesn't my site show date information to search engines?
- Your site lacks date signals that help search engines understand content freshness. This affects both traditional SEO and AI search results. Adding publication dates, last modified timestamps, and structured data markup will improve your content's visibility and ranking potential.
- What is llms.txt and why do I need it on my site?
- Your site returns a 404 error for llms.txt, a file that helps AI systems understand your content better. This file provides guidelines for AI crawlers and language models. Creating an llms.txt file can improve how AI search engines interpret and present your content.
- How do content freshness signals impact my search engine rankings?
- Your content lacks freshness indicators, which search engines use to determine relevance and authority. Without date signals, search engines can't assess if your content is current or outdated. This directly impacts your E-E-A-T score and overall search performance.
- Why are my page openings too brief for search optimization?
- Your page openings contain only 20 words, which is insufficient for search engines to understand your content's context. Brief openings limit your ability to rank for relevant queries. Expanding your introductions to 50-100 words will improve search visibility.
- How many images on my site need optimization for better performance?
- Your site has 153 images requiring optimization for improved loading speeds and search performance. Unoptimized images slow down your site and hurt user experience. Compressing images, adding alt text, and using proper formats will boost both performance and accessibility.