Why can't search engines tell when your site content was last updated?

Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. This hurts your rankings since fresh content is prioritized. Add visible dates to pages and implement structured data markup.

What does it mean when your site has no opening content?

Your pages lack direct, answer-focused content at the beginning. Search engines look for immediate answers to user queries. Without opening content that directly addresses topics, your site won't appear in featured snippets or AI-generated responses.

Should your website have an llms.txt file for AI crawlers?

Your site returns a 404 error for llms.txt, which tells AI systems how to crawl your content. While not required, this file helps AI understand your site structure and content preferences. Consider creating one to improve AI visibility.

How do missing H1 tags affect your website's SEO performance?

Your pages lack H1 tags, which are crucial for SEO structure. Search engines use H1s to understand page topics and hierarchy. Missing H1 tags make it harder for search engines to categorize your content properly, reducing ranking potential.

Why is content freshness important for your site's search rankings?

Search engines favor recently updated content for better user experience. Your site shows no freshness signals, making content appear stale or outdated. This particularly impacts rankings for topics where current information matters, like healthcare and therapeutics.

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Uncommon Therapeutics SEO & AI Visibility Audit

Uncommon Therapeutics is a biopharmaceutical company developing treatments for rare and genetically defined diseases. It focuses on precision medicine approaches that address underserved patient populations with novel drug candidates targeting specific genetic mutations and rare disease indications.

uncommontherapeutics.com

SEO + AEO + E-E-A-T combined

43%

Audited March 03, 2026 · 4 pages analyzed

Overall Scores

Area	Score	Grade
SEO	69%	C
AEO (AI Visibility)	16%	F
E-E-A-T	38%	F
Combined	43%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	49%	No about/team page links detected, No privacy policy link detected, 4 security headers missing, No terms of service link detected, 1/4 contact signals found
Expertise	40%	138 words, 3 headings, 0 outbound links
Authoritativeness	34%	No Organization JSON-LD schema found, No third-party review signals detected
Experience	6%	No social proof signals detected, Freshness issues, Found 3 headings, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: uncommontherapeutics.com

stobo this article: uncommontherapeutics.com/blog/my-article

Generate a robots.txt for uncommontherapeutics.com

stobo my blog: uncommontherapeutics.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for uncommontherapeutics.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what uncommontherapeutics.com does. Stobo generates one automatically.
```
Generate an llms.txt for uncommontherapeutics.com
```
No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: uncommontherapeutics.com
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Frequently asked questions

Why can't search engines tell when your site content was last updated?: Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. This hurts your rankings since fresh content is prioritized. Add visible dates to pages and implement structured data markup.
What does it mean when your site has no opening content?: Your pages lack direct, answer-focused content at the beginning. Search engines look for immediate answers to user queries. Without opening content that directly addresses topics, your site won't appear in featured snippets or AI-generated responses.
Should your website have an llms.txt file for AI crawlers?: Your site returns a 404 error for llms.txt, which tells AI systems how to crawl your content. While not required, this file helps AI understand your site structure and content preferences. Consider creating one to improve AI visibility.
How do missing H1 tags affect your website's SEO performance?: Your pages lack H1 tags, which are crucial for SEO structure. Search engines use H1s to understand page topics and hierarchy. Missing H1 tags make it harder for search engines to categorize your content properly, reducing ranking potential.
Why is content freshness important for your site's search rankings?: Search engines favor recently updated content for better user experience. Your site shows no freshness signals, making content appear stale or outdated. This particularly impacts rankings for topics where current information matters, like healthcare and therapeutics.

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