Why doesn't your site show when content was published or updated?

Your site lacks date signals that tell search engines when content was created or last updated. This hurts freshness rankings since Google can't determine how current your information is. Add publish dates and last modified timestamps to improve search visibility.

How can missing publication dates hurt your search engine rankings?

Search engines prioritize fresh, up-to-date content for many queries. Without visible publication or update dates, your pages appear stale and may rank lower. Google uses freshness as a ranking factor, especially for time-sensitive topics and competitive keywords.

What happens when your page openings are too short for search engines?

Your opening paragraphs contain only 22 words, which is insufficient for search engines to understand your content's purpose. Brief openings limit your ability to rank for featured snippets and provide clear context about your page topics.

Why do you need more specific metrics in your content?

Your site contains only 3 quantified metrics, which limits credibility and search performance. Specific numbers, percentages, and data points demonstrate expertise and first-hand experience. Search engines favor content with concrete evidence over vague claims.

How do missing alt text descriptions affect your website's accessibility?

Only 47% of your images have alt text descriptions, creating accessibility barriers for screen reader users. Missing alt text also prevents search engines from understanding your images, reducing your visibility in image search results and overall SEO performance.

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Lapis SEO & AI Visibility Audit

Lapis is an AI image ad generator that creates personalized ad campaigns for startups and growth teams. It learns brand identity from uploaded logos and colors, then generates multi-platform ad variations for Meta, Google, LinkedIn, TikTok, and display networks with audience-specific messaging.

trylapis.com

SEO + AEO + E-E-A-T combined

72%

Audited March 06, 2026 · 17 pages analyzed

Overall Scores

Area	Score	Grade
SEO	88%	B
AEO (AI Visibility)	56%	C
E-E-A-T	77%	C
Combined	72%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	83%	Found
Expertise	87%	All checks passing
Authoritativeness	74%	Found
Experience	39%	Found, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: trylapis.com

stobo this article: trylapis.com/blog/my-article

Generate a robots.txt for trylapis.com

stobo my blog: trylapis.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for trylapis.com
```
Freshness issues: no date signals found E-E-A-T
Opening too brief: 22 words AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: trylapis.com
```

Track your score over time

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Frequently asked questions

Why doesn't your site show when content was published or updated?: Your site lacks date signals that tell search engines when content was created or last updated. This hurts freshness rankings since Google can't determine how current your information is. Add publish dates and last modified timestamps to improve search visibility.
How can missing publication dates hurt your search engine rankings?: Search engines prioritize fresh, up-to-date content for many queries. Without visible publication or update dates, your pages appear stale and may rank lower. Google uses freshness as a ranking factor, especially for time-sensitive topics and competitive keywords.
What happens when your page openings are too short for search engines?: Your opening paragraphs contain only 22 words, which is insufficient for search engines to understand your content's purpose. Brief openings limit your ability to rank for featured snippets and provide clear context about your page topics.
Why do you need more specific metrics in your content?: Your site contains only 3 quantified metrics, which limits credibility and search performance. Specific numbers, percentages, and data points demonstrate expertise and first-hand experience. Search engines favor content with concrete evidence over vague claims.
How do missing alt text descriptions affect your website's accessibility?: Only 47% of your images have alt text descriptions, creating accessibility barriers for screen reader users. Missing alt text also prevents search engines from understanding your images, reducing your visibility in image search results and overall SEO performance.

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