Stork Exchange SEO & AI Visibility Audit
Stork Exchange is an online marketplace specializing in discounted open-box and overstock baby gear. It offers parents access to brand-name products across categories including nursery furniture, travel gear, and bath essentials at reduced prices, with new inventory added weekly.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 66% | C |
| AEO (AI Visibility) | 44% | F |
| E-E-A-T | 63% | D |
| Combined | 55% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 74% | HTTPS properly configured, Found, 3 security headers missing |
| Expertise | 87% | All checks passing |
| Authoritativeness | 52% | review_presence |
| Experience | 6% | social_proof, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: storkexchange.co
stobo this article: storkexchange.co/blog/my-article
Generate a robots.txt for storkexchange.co
stobo my blog: storkexchange.co/blog
Recommendations
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llms.txt not found (HTTP 429) AEO
Create an llms.txt file so AI models can understand what storkexchange.co does. Stobo generates one automatically.Generate an llms.txt for storkexchange.co -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for storkexchange.co -
Freshness issues: no date signals found E-E-A-T
Track your score over time
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Frequently asked questions
- Why doesn't my site show publication dates for content?
- Your site has no date signals, which hurts both user trust and search rankings. Search engines can't determine content freshness without publication dates. Add clear timestamps to articles and pages. This helps users know if information is current and relevant.
- What is llms.txt and why do I need it?
- The llms.txt file helps AI systems understand your content better for search results. Your site returns an error when trying to access this file. Create an llms.txt file with relevant site information to improve AI-powered search visibility.
- How do heading hierarchy issues affect my site's SEO?
- Your site has 63 heading level skips, which confuses search engines about content structure. This makes it harder for users and crawlers to understand your page organization. Fix by using headings in proper order: H1, then H2, then H3.
- Why are my images causing optimization errors?
- Your site has technical errors preventing proper image analysis and optimization. This likely means missing alt text, improper file formats, or broken image references. Fix these issues to improve page loading speed and accessibility for users.
- How does content freshness impact my search rankings?
- Search engines favor fresh, up-to-date content for better user experience. Your site lacks freshness signals, making it appear outdated. Add publication and update dates to content. Regular updates with timestamps signal active maintenance to search engines.