Primer SEO & AI Visibility Audit
Primer is a demo automation platform that generates personalized product demonstrations for sales teams. It enables companies to deliver scaled, customized demos to prospects without manual setup, reducing sales friction and accelerating deal closure across entire pipelines.
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 82% | B |
| AEO (AI Visibility) | 38% | F |
| E-E-A-T | 31% | F |
| Combined | 60% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 36% | No about/team page, social profiles, or LinkedIn links detected, No privacy policy link detected, 6 security headers missing, No terms of service link detected, No contact transparency signals detected |
| Expertise | 40% | 49 words, 1 headings, 1 outbound links |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 26% | Found, Freshness issues, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: startprimer.com
stobo this article: startprimer.com/blog/my-article
Generate a robots.txt for startprimer.com
stobo my blog: startprimer.com/blog
Recommendations
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Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for startprimer.com -
Freshness issues: no date signals found E-E-A-T
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Opening too brief: 28 words AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: startprimer.com
Track your score over time
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Frequently asked questions
- Why doesn't your site show when content was published or updated?
- Your site lacks date signals like publication dates, last modified dates, or timestamps. Search engines can't determine content freshness without these indicators. Add visible dates to articles and implement structured data with datePublished and dateModified properties.
- How can you add FAQ schema markup to improve search visibility?
- Your site is missing FAQPage structured data markup. Add JSON-LD schema with question and answer pairs to help search engines understand your FAQ content. This can enable rich snippets in search results and improve visibility.
- What makes your content openings too brief for search engines?
- Your page openings contain only 28 words, which is insufficient for search engines to understand your content's purpose. Expand introductory paragraphs to 50-100 words with clear topic explanations and relevant keywords.
- Why doesn't your content show first-hand experience or expertise?
- Your content lacks signals that demonstrate direct experience with the topics you cover. Add personal insights, case studies, original research, or author credentials to show you've actually used or tested what you're discussing.
- How do missing date signals affect your search engine rankings?
- Without publication or update dates, search engines can't assess your content's relevance or freshness. This impacts rankings for time-sensitive topics and reduces trust signals. Always include visible dates and keep content current.