Sportsmarkit SEO & AI Visibility Audit
SportsMarkit is a fintech platform for athletes, sports teams, and organizations that simplifies NIL management, payments, and compliance. It provides media kit tools, digital payment processing, messaging, and roster management features that help teams and athletes streamline operations from youth development through professional levels.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 72% | C |
| AEO (AI Visibility) | 39% | F |
| E-E-A-T | 52% | F |
| Combined | 56% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 53% | No privacy policy link detected, 6 security headers missing, No terms of service link detected, 1/4 contact signals found |
| Expertise | 80% | All checks passing |
| Authoritativeness | 46% | Organization schema, No JSON-LD schema types detected, Found |
| Experience | 10% | Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: sportsmarkit.comstobo this article: sportsmarkit.com/blog/my-articleGenerate a robots.txt for sportsmarkit.comstobo my blog: sportsmarkit.com/blogRecommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what sportsmarkit.com does. Stobo generates one automatically.Generate an llms.txt for sportsmarkit.com -
Freshness issues: has publish date, older content (397d) AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for sportsmarkit.com -
Freshness issues: has publish date, older content (397d) E-E-A-T
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Frequently asked questions
- Why is my site missing the llms.txt file that AI crawlers need?
- Your site returns a 404 error when AI crawlers look for the llms.txt file. This file helps search engines understand how to crawl your content for AI training. You need to create and upload an llms.txt file to your root directory.
- How does old content from 397 days ago hurt my search rankings?
- Your content is 397 days old, which signals to search engines that your site may not be current or actively maintained. Fresh content performs better in search results. You should update existing pages or publish new content regularly.
- What are heading hierarchy issues and why do I have 13 skips?
- Your site skips heading levels 13 times, jumping from H1 to H3 without using H2. This confuses search engines trying to understand your content structure. You need to fix the heading order to follow H1, H2, H3 sequence properly.
- Should I add FAQ schema markup to improve my search visibility?
- Your site lacks FAQ schema markup, which means search engines can't display your FAQs as rich snippets in results. Adding FAQPage structured data helps your content appear in featured snippets and voice search results.
- How do these technical issues affect my site's search performance overall?
- These critical issues hurt your search visibility by making it harder for AI crawlers to understand your content, showing search engines your site isn't fresh, and missing opportunities for rich snippets. Fixing them improves your rankings.