Why doesn't my site show up in FAQ-rich snippets?

Your site lacks FAQ Schema markup, which prevents search engines from displaying rich FAQ snippets. Adding FAQPage structured data to your content helps Google understand and showcase your Q&A sections in search results.

How can I show expertise and build trust on my website?

Your site currently lacks first-hand experience signals like author bios, credentials, case studies, or personal anecdotes. Adding these elements demonstrates real expertise and helps establish credibility with both users and search engines.

What social proof elements should I add to my site?

Your site is missing social proof signals like customer testimonials, reviews, ratings, or trust badges. These elements build visitor confidence and can significantly improve conversion rates by showing others trust your service.

Why is my meta description getting cut off in search results?

Your meta description is 245 characters long, which exceeds Google's typical 155-160 character limit. This causes truncation in search results, potentially cutting off important information that could encourage clicks.

How many of my images need alt text for accessibility?

Only 30% of your images have alt text (9 out of 30). All images should include descriptive alt attributes for screen readers and SEO. This improves accessibility and helps search engines understand your visual content.

‹ See all Techstars 2024 audits

Spendcare SEO & AI Visibility Audit

SpendCare is a flexible spending card platform for PACE organizations, home care agencies, and families managing senior care expenses. It provides dedicated spending accounts and caregiver cards that enable organizations and families to track, control, and manage benefit spending across approved healthcare and wellness services.

spend.care

SEO + AEO + E-E-A-T combined

Audited March 30, 2026 · 14 pages analyzed

Overall Scores

Area	Score	Grade
SEO	80%	B
AEO (AI Visibility)	57%	D
E-E-A-T	71%	C
Combined	68%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	71%	5 security headers missing, No terms of service link detected
Expertise	93%	All checks passing
Authoritativeness	69%	Organization schema, Found
Experience	33%	No social proof signals detected, Freshness could improve, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: spend.care

stobo this article: spend.care/blog/my-article

Generate a robots.txt for spend.care

stobo my blog: spend.care/blog

Recommendations

No FAQ Schema found (add FAQPage markup) AEO
Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.
No first-hand experience signals detected E-E-A-T
No social proof signals detected E-E-A-T

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We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Frequently asked questions

Why doesn't my site show up in FAQ-rich snippets?: Your site lacks FAQ Schema markup, which prevents search engines from displaying rich FAQ snippets. Adding FAQPage structured data to your content helps Google understand and showcase your Q&A sections in search results.
How can I show expertise and build trust on my website?: Your site currently lacks first-hand experience signals like author bios, credentials, case studies, or personal anecdotes. Adding these elements demonstrates real expertise and helps establish credibility with both users and search engines.
What social proof elements should I add to my site?: Your site is missing social proof signals like customer testimonials, reviews, ratings, or trust badges. These elements build visitor confidence and can significantly improve conversion rates by showing others trust your service.
Why is my meta description getting cut off in search results?: Your meta description is 245 characters long, which exceeds Google's typical 155-160 character limit. This causes truncation in search results, potentially cutting off important information that could encourage clicks.
How many of my images need alt text for accessibility?: Only 30% of your images have alt text (9 out of 30). All images should include descriptive alt attributes for screen readers and SEO. This improves accessibility and helps search engines understand your visual content.

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