Sparc SEO & AI Visibility Audit
SPARC is an advocacy organization that advances open access to scholarly research, educational resources, and public data. It works with researchers, institutions, and policymakers to remove barriers to knowledge sharing and ensure that publicly funded research and educational materials remain freely accessible to all.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 78% | C |
| AEO (AI Visibility) | 44% | F |
| E-E-A-T | 63% | D |
| Combined | 61% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 76% | 7 security headers missing |
| Expertise | 67% | 352 words, 25 headings, 12 outbound links |
| Authoritativeness | 57% | Organization schema, No third-party review or trust signals detected |
| Experience | 24% | Found, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: sparcopen.org
stobo this article: sparcopen.org/blog/my-article
Generate a robots.txt for sparcopen.org
stobo my blog: sparcopen.org/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what sparcopen.org does. Stobo generates one automatically.Generate an llms.txt for sparcopen.org -
Freshness issues: has publish date, older content (437d) AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for sparcopen.org -
Freshness issues: has publish date, older content (437d) E-E-A-T
Track your score over time
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Frequently asked questions
- Why is my site missing the llms.txt file for AI crawlers?
- Your site returns a 404 error when AI systems look for llms.txt. This file helps AI crawlers understand your content policies and preferences. Adding this file can improve how AI systems interact with your content and respect your guidelines.
- How does old content affect my site's search rankings?
- Your content is 437 days old, which signals to search engines that information may be outdated. Fresh content performs better in search results. You should update existing pages or publish new content to maintain search visibility and user trust.
- What happens when my site lacks FAQ schema markup?
- Your site doesn't have FAQ schema markup, so search engines can't display rich snippets in results. Adding FAQPage structured data helps your content appear as expandable FAQ sections in search results, increasing visibility and click-through rates.
- Why does content age matter for search engine rankings?
- Search engines favor fresh, current content because users want up-to-date information. Your 437-day-old content may rank lower than newer competitors. Regular updates show search engines your site remains active and relevant to users' current needs.
- How do quantified metrics improve my content's authority signals?
- Your site has only 2 quantified metrics, limiting its authority signals. Adding specific data points, statistics, and measurable results demonstrates expertise and first-hand experience. More quantified content helps search engines recognize your site as authoritative and trustworthy.