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Sparc SEO & AI Visibility Audit

SPARC is an advocacy organization that advances open access to scholarly research, educational resources, and public data. It works with researchers, institutions, and policymakers to remove barriers to knowledge sharing and ensure that publicly funded research and educational materials remain freely accessible to all.

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sparcopen.org

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 78% C
AEO (AI Visibility) 44% F
E-E-A-T 63% D
Combined 61%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 76% 7 security headers missing
Expertise 67% 352 words, 25 headings, 12 outbound links
Authoritativeness 57% Organization schema, No third-party review or trust signals detected
Experience 24% Found, Freshness issues, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: sparcopen.org
stobo this article: sparcopen.org/blog/my-article
Generate a robots.txt for sparcopen.org
stobo my blog: sparcopen.org/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what sparcopen.org does. Stobo generates one automatically.
    Generate an llms.txt for sparcopen.org
  2. Freshness issues: has publish date, older content (437d) AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for sparcopen.org
  3. Freshness issues: has publish date, older content (437d) E-E-A-T

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Frequently asked questions

Why is my site missing the llms.txt file for AI crawlers?
Your site returns a 404 error when AI systems look for llms.txt. This file helps AI crawlers understand your content policies and preferences. Adding this file can improve how AI systems interact with your content and respect your guidelines.
How does old content affect my site's search rankings?
Your content is 437 days old, which signals to search engines that information may be outdated. Fresh content performs better in search results. You should update existing pages or publish new content to maintain search visibility and user trust.
What happens when my site lacks FAQ schema markup?
Your site doesn't have FAQ schema markup, so search engines can't display rich snippets in results. Adding FAQPage structured data helps your content appear as expandable FAQ sections in search results, increasing visibility and click-through rates.
Why does content age matter for search engine rankings?
Search engines favor fresh, current content because users want up-to-date information. Your 437-day-old content may rank lower than newer competitors. Regular updates show search engines your site remains active and relevant to users' current needs.
How do quantified metrics improve my content's authority signals?
Your site has only 2 quantified metrics, limiting its authority signals. Adding specific data points, statistics, and measurable results demonstrates expertise and first-hand experience. More quantified content helps search engines recognize your site as authoritative and trustworthy.
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