Smalltalk SEO & AI Visibility Audit
smallTalk is a NICU communication platform that connects babies and families through recorded voice messages. It provides care teams with evidence-based protocols and parent resources via the NICU Parent Companion App, enabling families to bond with their infants during critical care.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 76% | C |
| AEO (AI Visibility) | 36% | F |
| E-E-A-T | 57% | F |
| Combined | 56% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 73% | Found, 4 security headers missing, 1/4 contact signals found |
| Expertise | 80% | All checks passing |
| Authoritativeness | 34% | No Organization JSON-LD schema found, No third-party review or trust signals detected |
| Experience | 14% | No social proof signals detected, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
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stobo my site: smalltalk.techstobo this article: smalltalk.tech/blog/my-articleGenerate a robots.txt for smalltalk.techstobo my blog: smalltalk.tech/blogRecommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what smalltalk.tech does. Stobo generates one automatically.Generate an llms.txt for smalltalk.tech -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for smalltalk.tech -
Freshness issues: no date signals found E-E-A-T
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Frequently asked questions
- Why doesn't my site show publication dates for content freshness?
- Your site lacks date signals that search engines use to determine content freshness. Adding publication and update dates to your pages helps search engines understand when content was created or modified, improving your visibility in time-sensitive searches.
- What is llms.txt and why is it missing from my website?
- Your site returns a 404 error for llms.txt, a file that provides AI systems with instructions about your content. This missing file means AI chatbots and language models can't access guidance on how to use your site's information appropriately.
- How do missing meta descriptions affect my search engine rankings?
- Your pages are missing meta descriptions, which are HTML snippets that summarize page content in search results. Without them, search engines create their own descriptions, often resulting in less compelling snippets that reduce click-through rates from search results.
- What is FAQ Schema and why should I add it?
- Your site lacks FAQ Schema markup, which tells search engines about frequently asked questions on your pages. Adding this structured data can help your content appear in rich search results and voice search answers, increasing visibility.
- How does content freshness impact my site's search engine performance?
- Search engines can't determine when your content was published or updated because there are no date signals. This affects how your pages rank for time-sensitive queries and reduces trust signals that indicate current, relevant information.