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Shepherdinsurance SEO & AI Visibility Audit
Shepherd is an insurance platform that provides primary casualty, excess casualty, and builder's risk coverage for construction and renewable energy companies. It offers streamlined policy management and claims handling designed to reduce friction and help builders and operators protect their projects and assets.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 74% | C |
| AEO (AI Visibility) | 36% | F |
| E-E-A-T | 39% | F |
| Combined | 55% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 50% | Found, No privacy policy link detected, 6 security headers missing, No terms of service link detected, 1/4 contact signals found |
| Expertise | 53% | 438 words, 13 headings, 0 outbound links |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 24% | Found, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
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stobo my site: shepherdinsurance.comstobo this article: shepherdinsurance.com/blog/my-articleGenerate a robots.txt for shepherdinsurance.comstobo my blog: shepherdinsurance.com/blogRecommendations
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No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: shepherdinsurance.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for shepherdinsurance.com -
Freshness issues: no date signals found E-E-A-T
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Frequently asked questions
- Why doesn't my insurance website show up in direct answer results?
- Your site lacks clear opening content that search engines can use for direct answers. Add concise summary paragraphs at the top of your key pages that directly answer common insurance questions. This helps search engines understand what information you're providing.
- How do missing dates affect my insurance website's search rankings?
- Your site has no date signals, which hurts freshness scoring in search results. Add publication dates to articles, update timestamps for policy changes, and include last-modified dates. Search engines favor fresh, dated content for insurance topics.
- Why are all my insurance website images missing alt text?
- None of your 39 images have alt text, creating accessibility issues and missed SEO opportunities. Add descriptive alt text to every image, focusing on insurance-related keywords when relevant. This helps both screen readers and search engines understand your visual content.
- Should my insurance website include FAQ schema markup?
- Your site lacks FAQ schema, missing opportunities for rich search results. Add FAQPage structured data to pages with insurance questions and answers. This can help your content appear in featured snippets and voice search results.
- What's the biggest SEO problem affecting my insurance website right now?
- Your site has multiple critical issues: missing alt text on all images, no date signals, and lack of FAQ schema. Start with adding alt text and publication dates, then implement structured data for your insurance FAQs.