Semrush SEO & AI Visibility Audit
Semrush is a digital marketing platform that provides SEO, content marketing, competitive analysis, and paid advertising tools powered by one of the world's largest marketing databases. Enterprises use it to gain competitive insights, optimize online visibility, and drive growth across search, social, and content channels.
semrush.com
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 85% | B |
| AEO (AI Visibility) | 40% | D |
| E-E-A-T | 62% | D |
| Combined | 62% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 80% | Found, 4/7 security headers present |
| Expertise | 100% | All checks passing |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review signals detected |
| Experience | 43% | Found, Freshness issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: semrush.com
stobo this article: semrush.com/blog/my-article
Generate a robots.txt for semrush.com
stobo my blog: semrush.com/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what semrush.com does. Stobo generates one automatically.Generate an llms.txt for semrush.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for semrush.com -
Freshness issues: no date signals found E-E-A-T
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why is your site missing an llms.txt file and how does it affect SEO?
- Your site returns a 404 error for llms.txt, which AI systems use to understand content licensing and usage permissions. This missing file means search engines and AI tools can't properly identify how to handle your content for training or indexing purposes.
- What does it mean when your website has no date signals?
- Your pages lack publication or modification dates, making it impossible for search engines to determine content freshness. This hurts your rankings since Google prioritizes recent, up-to-date information. Add structured data with datePublished and dateModified fields.
- How does missing FAQ schema markup impact your search visibility?
- Without FAQPage structured data markup, your content won't appear in rich results like FAQ snippets. This means you're missing valuable search real estate where your answers could display directly in search results, reducing click-through rates.
- Why should your website include Organization schema markup?
- Missing Organization JSON-LD schema prevents search engines from understanding your business details like name, logo, and contact information. This hurts your E-E-A-T signals and reduces chances of appearing in knowledge panels or rich business results.
- How do freshness issues affect your website's search engine rankings?
- Search engines can't determine when your content was created or updated without proper date signals. This uncertainty makes your pages appear stale or unreliable, leading to lower rankings compared to competitors with clear freshness indicators.