Why doesn't my site show when content was last updated?

Your site lacks date signals that tell search engines when content was published or updated. This hurts search rankings because Google can't determine content freshness. Add publish dates, last modified timestamps, and structured data markup to your pages.

What happens when my robots.txt file returns a 404 error?

Your robots.txt file is inaccessible, returning a 404 error instead of proper crawling instructions. This confuses search engine bots about which pages to index. Create and upload a valid robots.txt file to your site's root directory.

How does missing content freshness signals affect my SEO rankings?

Missing freshness signals prevent search engines from understanding when your content was created or updated. This reduces your site's credibility and search visibility. Google favors sites with clear publication dates and regular content updates.

Should I add FAQ schema markup to my school website?

Yes, your site lacks FAQ schema markup that helps search engines understand your question-and-answer content. Adding FAQPage structured data can make your content eligible for rich snippets in search results, improving visibility and click-through rates.

Why does my site need first-hand experience signals for better rankings?

Your content lacks first-hand experience indicators that demonstrate real expertise and authority. Search engines look for author bylines, credentials, personal anecdotes, and direct involvement signals. Adding these elements builds trust and improves your E-E-A-T score.

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Scout SEO & AI Visibility Audit

Scout is a platform that helps schools manage and run independent study programs. Schools use it to track student progress, manage coursework, and streamline enrollment and compliance with tools designed to simplify independent study administration.

scoutforschools.com

SEO + AEO + E-E-A-T combined

54%

Audited March 03, 2026 · 5 pages analyzed

Overall Scores

Area	Score	Grade
SEO	73%	C
AEO (AI Visibility)	35%	D
E-E-A-T	50%	F
Combined	54%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	67%	Found, 6 security headers missing
Expertise	80%	All checks passing
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review signals detected
Experience	17%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: scoutforschools.com

stobo this article: scoutforschools.com/blog/my-article

Generate a robots.txt for scoutforschools.com

stobo my blog: scoutforschools.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for scoutforschools.com
```
robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.
```
Generate a robots.txt for scoutforschools.com
```
Freshness issues: no date signals found E-E-A-T

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Frequently asked questions

Why doesn't my site show when content was last updated?: Your site lacks date signals that tell search engines when content was published or updated. This hurts search rankings because Google can't determine content freshness. Add publish dates, last modified timestamps, and structured data markup to your pages.
What happens when my robots.txt file returns a 404 error?: Your robots.txt file is inaccessible, returning a 404 error instead of proper crawling instructions. This confuses search engine bots about which pages to index. Create and upload a valid robots.txt file to your site's root directory.
How does missing content freshness signals affect my SEO rankings?: Missing freshness signals prevent search engines from understanding when your content was created or updated. This reduces your site's credibility and search visibility. Google favors sites with clear publication dates and regular content updates.
Should I add FAQ schema markup to my school website?: Yes, your site lacks FAQ schema markup that helps search engines understand your question-and-answer content. Adding FAQPage structured data can make your content eligible for rich snippets in search results, improving visibility and click-through rates.
Why does my site need first-hand experience signals for better rankings?: Your content lacks first-hand experience indicators that demonstrate real expertise and authority. Search engines look for author bylines, credentials, personal anecdotes, and direct involvement signals. Adding these elements builds trust and improves your E-E-A-T score.

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