Why isn't my site's llms.txt file working properly?

Your server is returning HTML instead of plain text for the llms.txt file. This prevents AI crawlers from reading your content instructions. You need to configure your server to serve the llms.txt file with the correct text/plain content type.

How can I fix freshness issues on my website?

Your site lacks date signals that search engines use to determine content freshness. Add publication dates, last modified dates, or structured data timestamps to your pages. This helps search engines understand when your content was created or updated.

What does missing opening content mean for my site?

Your pages don't have clear opening content that directly answers user queries. Add concise introductory paragraphs that immediately address what visitors are looking for. This improves your chances of appearing in direct answer results.

Why should I add FAQ schema to my website?

FAQ schema markup helps search engines understand your frequently asked questions content. Without it, your FAQs won't appear in rich snippets or direct answer features. Adding FAQPage structured data can increase your visibility in search results.

How do date signals affect my search rankings?

Search engines use date signals to assess content relevance and freshness. Without them, your content may be considered outdated or less trustworthy. Adding clear publication and update dates helps maintain your site's authority and search performance.

‹ Back to Reports

Refero SEO & AI Visibility Audit

Refero is a design inspiration platform that aggregates real product screens, flows, and patterns from shipped applications. Teams and AI systems use it to research design solutions, explore UI patterns, and make informed design decisions across common product workflows like onboarding, payments, and account management.

refero.design

SEO + AEO + E-E-A-T combined

Audited March 11, 2026 · 22 pages analyzed

Overall Scores

Area	Score	Grade
SEO	73%	C
AEO (AI Visibility)	16%	F
E-E-A-T	53%	F
Combined	44%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	61%	Found, 7 security headers missing
Expertise	87%	All checks passing
Authoritativeness	29%	No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience	24%	No social proof signals detected, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: refero.design

stobo this article: refero.design/blog/my-article

Generate a robots.txt for refero.design

stobo my blog: refero.design/blog

Recommendations

No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: refero.design
```
llms.txt not found (server returned HTML instead of text) AEO
Create an llms.txt file so AI models can understand what refero.design does. Stobo generates one automatically.
```
Generate an llms.txt for refero.design
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for refero.design
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

Markdown

HTML

Frequently asked questions

Why isn't my site's llms.txt file working properly?: Your server is returning HTML instead of plain text for the llms.txt file. This prevents AI crawlers from reading your content instructions. You need to configure your server to serve the llms.txt file with the correct text/plain content type.
How can I fix freshness issues on my website?: Your site lacks date signals that search engines use to determine content freshness. Add publication dates, last modified dates, or structured data timestamps to your pages. This helps search engines understand when your content was created or updated.
What does missing opening content mean for my site?: Your pages don't have clear opening content that directly answers user queries. Add concise introductory paragraphs that immediately address what visitors are looking for. This improves your chances of appearing in direct answer results.
Why should I add FAQ schema to my website?: FAQ schema markup helps search engines understand your frequently asked questions content. Without it, your FAQs won't appear in rich snippets or direct answer features. Adding FAQPage structured data can increase your visibility in search results.
How do date signals affect my search rankings?: Search engines use date signals to assess content relevance and freshness. Without them, your content may be considered outdated or less trustworthy. Adding clear publication and update dates helps maintain your site's authority and search performance.

Audit a competitor