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Ralo SEO & AI Visibility Audit

Ralo is a mortgage platform that automates applications to multiple lenders and compares quotes side-by-side. It analyzes loan terms, negotiates rates by creating lender competition, and ranks options with transparent breakdowns so borrowers secure better deals without manual paperwork.

ralo.com

SEO + AEO + E-E-A-T combined

67%

Overall Scores

Area Score Grade
SEO 87% B
AEO (AI Visibility) 46% D
E-E-A-T 81% B
Combined 67%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 89% Found
Expertise 93% All checks passing
Authoritativeness 77% No third-party review signals detected
Experience 41% Found, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: ralo.com
stobo this article: ralo.com/blog/my-article
Generate a robots.txt for ralo.com
stobo my blog: ralo.com/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what ralo.com does. Stobo generates one automatically.
    Generate an llms.txt for ralo.com
  2. Freshness issues: visible date AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for ralo.com
  3. Freshness issues: visible date E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

ralo.com audit badge

Frequently asked questions

Why doesn't my site have an llms.txt file and is it important?
Your site is missing an llms.txt file, which returned a 404 error. This file helps AI systems understand your content preferences and usage policies. Without it, you miss opportunities to guide how AI tools interact with your site content.
What freshness issues are affecting my website's search performance?
Your site has critical freshness problems with visible dates that may be outdated. Search engines favor current content, so old publication dates can hurt your rankings. You should update or remove outdated timestamps to improve credibility.
How many images on my site need optimization for better SEO?
Your site has 57 images requiring optimization. Unoptimized images slow page loading and hurt search rankings. You should compress file sizes, add descriptive alt text, and use appropriate formats to improve performance and accessibility.
Does my content demonstrate enough first-hand experience and expertise?
Your site shows 16 quantified metrics, which is actually positive for demonstrating first-hand experience. These specific numbers and data points help establish your expertise and authority, supporting your E-E-A-T signals for search engines.
What's the biggest impact of these technical SEO issues on rankings?
The freshness and image optimization issues likely hurt your rankings most. Outdated content signals and slow-loading images directly impact user experience. Fix date displays first, then optimize images to see the quickest ranking improvements.
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