Why doesn't my site show when content was last updated?

Your site lacks date signals that search engines use to determine content freshness. Add publication dates, last modified timestamps, or structured data markup. This helps search engines understand when your content was created or updated, which impacts rankings for time-sensitive queries.

What is llms.txt and why does my site need one?

llms.txt is a file that tells AI systems how to use your content. Your server returns HTML instead of the expected text file. Create a proper llms.txt file with clear guidelines for AI crawlers to improve your visibility in AI-powered search results.

How can I improve my content for direct answer features?

Your pages lack clear opening content that directly answers user queries. Add concise, answer-focused introductions to your pages. Structure content with clear headings and direct responses to common questions your audience asks about your topic.

Why is content freshness important for my website's authority?

Fresh content signals expertise and relevance to search engines. Your site shows no freshness indicators, which can hurt E-E-A-T scores. Regular updates, timestamps, and revision dates demonstrate that you maintain current, accurate information in your field.

What social proof signals should I add to my website?

Your site lacks social proof elements that build trust and authority. Add customer testimonials, reviews, social media links, author bios, or press mentions. These signals help search engines and users verify your credibility and expertise.

‹ See all Techstars 2025 audits

Prettydata SEO & AI Visibility Audit

PrettyData is a business intelligence platform for salon owners that combines financial data with market research. It provides pricing benchmarks, profitability analysis, and talent insights that help salon owners optimize pricing, control costs, and make data-driven hiring decisions.

prettydata.co

SEO + AEO + E-E-A-T combined

Audited April 02, 2026 · 22 pages analyzed

Overall Scores

Area	Score	Grade
SEO	84%	B
AEO (AI Visibility)	38%	F
E-E-A-T	75%	C
Combined	61%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	74%	5 security headers missing, 1/4 contact signals found
Expertise	87%	All checks passing
Authoritativeness	86%	Found
Experience	21%	No social proof signals detected, Freshness issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: prettydata.co

stobo this article: prettydata.co/blog/my-article

Generate a robots.txt for prettydata.co

stobo my blog: prettydata.co/blog

Recommendations

llms.txt not found (server returned HTML instead of text) AEO
Create an llms.txt file so AI models can understand what prettydata.co does. Stobo generates one automatically.
```
Generate an llms.txt for prettydata.co
```
No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: prettydata.co
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for prettydata.co
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

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Frequently asked questions

Why doesn't my site show when content was last updated?: Your site lacks date signals that search engines use to determine content freshness. Add publication dates, last modified timestamps, or structured data markup. This helps search engines understand when your content was created or updated, which impacts rankings for time-sensitive queries.
What is llms.txt and why does my site need one?: llms.txt is a file that tells AI systems how to use your content. Your server returns HTML instead of the expected text file. Create a proper llms.txt file with clear guidelines for AI crawlers to improve your visibility in AI-powered search results.
How can I improve my content for direct answer features?: Your pages lack clear opening content that directly answers user queries. Add concise, answer-focused introductions to your pages. Structure content with clear headings and direct responses to common questions your audience asks about your topic.
Why is content freshness important for my website's authority?: Fresh content signals expertise and relevance to search engines. Your site shows no freshness indicators, which can hurt E-E-A-T scores. Regular updates, timestamps, and revision dates demonstrate that you maintain current, accurate information in your field.
What social proof signals should I add to my website?: Your site lacks social proof elements that build trust and authority. Add customer testimonials, reviews, social media links, author bios, or press mentions. These signals help search engines and users verify your credibility and expertise.

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