Why doesn't my site show publication dates on content pages?

Your site lacks date signals that search engines use to determine content freshness. Adding publication and update dates helps search engines understand when your content was created and last modified. This affects how your pages rank for time-sensitive queries.

What is llms.txt and why do I need it on my site?

llms.txt is a file that helps AI systems understand your content better. Your site currently returns HTML instead of a proper text file. Creating a proper llms.txt file can improve how AI tools interpret and reference your content.

How does missing date information affect my search engine rankings?

Search engines can't determine your content's relevance for time-sensitive searches without date signals. This impacts your E-E-A-T score and may lower rankings for topics where freshness matters. Adding clear publication dates improves search visibility.

Why are my page openings too short for search engines?

Your page openings contain only 16 words, which is insufficient for search engines to understand your content's purpose. Expanding your introductions to 50-100 words helps search engines better match your pages to relevant user queries.

What is FAQ Schema and how does it help my website?

FAQ Schema is structured data markup that helps search engines display your questions and answers directly in search results. Your site currently lacks this markup. Adding FAQPage schema can increase click-through rates and search visibility.

‹ return Home

Pares SEO & AI Visibility Audit

PARES is a commercial real estate platform that streamlines deal sourcing, underwriting, and marketing for brokers and investors. It combines AI-powered document parsing, comparable analysis, and financial modeling with customizable templates and presentation tools that reduce manual workflow overhead across the entire transaction lifecycle.

pares.ai

SEO + AEO + E-E-A-T combined

51%

Audited March 05, 2026 · 2 pages analyzed

Overall Scores

Area	Score	Grade
SEO	79%	B
AEO (AI Visibility)	24%	F
E-E-A-T	38%	F
Combined	51%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	46%	No about/team page, social profiles, or LinkedIn links detected, 6 security headers missing, No terms of service link detected, No contact transparency signals detected
Expertise	53%	127 words, 2 headings, 1 outbound links
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected
Experience	26%	Found, Freshness issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: pares.ai

stobo this article: pares.ai/blog/my-article

Generate a robots.txt for pares.ai

stobo my blog: pares.ai/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for pares.ai
```
llms.txt not found (server returned HTML instead of text) AEO
Create an llms.txt file so AI models can understand what pares.ai does. Stobo generates one automatically.
```
Generate an llms.txt for pares.ai
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

Markdown

HTML

Frequently asked questions

Why doesn't my site show publication dates on content pages?: Your site lacks date signals that search engines use to determine content freshness. Adding publication and update dates helps search engines understand when your content was created and last modified. This affects how your pages rank for time-sensitive queries.
What is llms.txt and why do I need it on my site?: llms.txt is a file that helps AI systems understand your content better. Your site currently returns HTML instead of a proper text file. Creating a proper llms.txt file can improve how AI tools interpret and reference your content.
How does missing date information affect my search engine rankings?: Search engines can't determine your content's relevance for time-sensitive searches without date signals. This impacts your E-E-A-T score and may lower rankings for topics where freshness matters. Adding clear publication dates improves search visibility.
Why are my page openings too short for search engines?: Your page openings contain only 16 words, which is insufficient for search engines to understand your content's purpose. Expanding your introductions to 50-100 words helps search engines better match your pages to relevant user queries.
What is FAQ Schema and how does it help my website?: FAQ Schema is structured data markup that helps search engines display your questions and answers directly in search results. Your site currently lacks this markup. Adding FAQPage schema can increase click-through rates and search visibility.

Audit a competitor