Broker SEO & AI Visibility Audit
Broker is an AI agent platform designed for insurance brokerages that automates customer service and administrative workflows. It enables brokers to handle inquiries, process requests, and manage client interactions with intelligent automation that reduces manual workload and improves response times.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 68% | C |
| AEO (AI Visibility) | 27% | F |
| E-E-A-T | 50% | F |
| Combined | 47% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 66% | 5 security headers missing, No terms of service link detected |
| Expertise | 73% | All checks passing |
| Authoritativeness | 29% | No Organization JSON-LD schema found, No JSON-LD schema types detected, Found |
| Experience | 4% | Found, Freshness issues, No headings found on page, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: parasolplatforms.com
stobo this article: parasolplatforms.com/blog/my-article
Generate a robots.txt for parasolplatforms.com
stobo my blog: parasolplatforms.com/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what parasolplatforms.com does. Stobo generates one automatically.Generate an llms.txt for parasolplatforms.com -
No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: parasolplatforms.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for parasolplatforms.com
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why doesn't my site show publication dates on pages?
- Your site has no date signals found on pages, which affects freshness indicators. Search engines use publication and update dates to understand content recency. Add visible dates to articles and pages. Include structured data with datePublished and dateModified properties. This helps both users and search engines assess content timeliness.
- What is llms.txt and why is it missing from my site?
- Your site returns a 404 error for llms.txt, a file that helps AI systems understand your content policies. This emerging standard allows you to specify how AI models should interact with your content. Create an llms.txt file in your root directory with appropriate permissions and guidelines.
- Why can't search engines find opening content on my pages?
- Your pages lack clear opening content that directly answers user queries. Search engines look for immediate, relevant information at the top of pages for featured snippets. Add concise introductory paragraphs that directly address the main topic. Structure content to answer questions upfront before providing supporting details.
- How do missing H1 tags affect my search rankings?
- Your pages are missing H1 tags, which are critical for SEO structure. H1 tags tell search engines the main topic of each page. Add one unique H1 tag per page that clearly describes the content. Make sure it includes your target keywords and accurately represents the page topic.
- Can outdated content hurt my site's search performance?
- Your content lacks freshness signals, which can impact search rankings for time-sensitive topics. Search engines favor recent, updated content for many queries. Add publication dates, update timestamps, and regularly refresh existing content. Consider adding 'last updated' information to show content maintenance.