Why doesn't your site show when content was published or updated?

Your site lacks date signals like publication dates or last updated timestamps. Search engines use these signals to determine content freshness and relevance. Adding clear publication and update dates helps search engines understand your content's timeliness and can improve your rankings for time-sensitive queries.

How can missing date information hurt your search engine rankings?

Search engines prioritize fresh, up-to-date content for many queries. Without publication or update dates, your content appears stale and less trustworthy. This particularly impacts topics where recency matters, like technology or news. Clear date signals boost your content's perceived freshness and search visibility.

What happens when your page openings are too short for search engines?

Your page openings contain only 18 words, which is too brief for search engines to understand your content's purpose. Search engines need substantial opening content to determine what your page covers and how to rank it. Expanding your introductions helps search engines better match your content to relevant queries.

Why does your site need social proof signals for better SEO?

Your site lacks social proof signals like testimonials, reviews, or user counts that demonstrate credibility and trustworthiness. Search engines consider these signals when evaluating content quality and expertise. Adding authentic social proof elements can improve your site's authority and search engine rankings.

How do quantified metrics in your content affect search engine trust?

Your content contains only 4 quantified metrics, which limits demonstration of first-hand experience and expertise. Search engines value specific, measurable data as indicators of authentic, authoritative content. Including more concrete numbers, statistics, and measurable outcomes strengthens your content's credibility and search performance.

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Outlit SEO & AI Visibility Audit

Outlit is a customer data platform that unifies information across all business tools into a single context layer for support and sales agents. It connects activity from payment systems, communication platforms, and analytics to give teams a complete view of each customer and enable proactive engagement.

outlit.ai

SEO + AEO + E-E-A-T combined

75%

Audited March 04, 2026 · 5 pages analyzed

Overall Scores

Area	Score	Grade
SEO	84%	B
AEO (AI Visibility)	66%	C
E-E-A-T	62%	D
Combined	75%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	63%	No about/team page links detected, 6 security headers missing, 1/4 contact signals found
Expertise	67%	396 words, 12 headings, 8 outbound links
Authoritativeness	71%	No third-party review signals detected
Experience	26%	No social proof signals detected, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: outlit.ai

stobo this article: outlit.ai/blog/my-article

Generate a robots.txt for outlit.ai

stobo my blog: outlit.ai/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for outlit.ai
```
Freshness issues: no date signals found E-E-A-T
Opening too brief: 18 words AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: outlit.ai
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Frequently asked questions

Why doesn't your site show when content was published or updated?: Your site lacks date signals like publication dates or last updated timestamps. Search engines use these signals to determine content freshness and relevance. Adding clear publication and update dates helps search engines understand your content's timeliness and can improve your rankings for time-sensitive queries.
How can missing date information hurt your search engine rankings?: Search engines prioritize fresh, up-to-date content for many queries. Without publication or update dates, your content appears stale and less trustworthy. This particularly impacts topics where recency matters, like technology or news. Clear date signals boost your content's perceived freshness and search visibility.
What happens when your page openings are too short for search engines?: Your page openings contain only 18 words, which is too brief for search engines to understand your content's purpose. Search engines need substantial opening content to determine what your page covers and how to rank it. Expanding your introductions helps search engines better match your content to relevant queries.
Why does your site need social proof signals for better SEO?: Your site lacks social proof signals like testimonials, reviews, or user counts that demonstrate credibility and trustworthiness. Search engines consider these signals when evaluating content quality and expertise. Adding authentic social proof elements can improve your site's authority and search engine rankings.
How do quantified metrics in your content affect search engine trust?: Your content contains only 4 quantified metrics, which limits demonstration of first-hand experience and expertise. Search engines value specific, measurable data as indicators of authentic, authoritative content. Including more concrete numbers, statistics, and measurable outcomes strengthens your content's credibility and search performance.

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