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.shopping SEO & AI Visibility Audit

.Shopping is a consumer information platform that aggregates guides, deals, and product recommendations across multiple categories. It helps shoppers and businesses find discounts, compare products, and access guides on automotive services, healthcare, technology, and lifestyle topics to make informed purchasing decisions.

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ongilly.com

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 74% C
AEO (AI Visibility) 41% F
E-E-A-T 44% F
Combined 58%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 44% HTTPS properly configured, No about/team page, social profiles, or LinkedIn links detected, 7 security headers missing, No terms of service link detected
Expertise 87% All checks passing
Authoritativeness 20% No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected
Experience 30% Found, Freshness issues, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: ongilly.com
stobo this article: ongilly.com/blog/my-article
Generate a robots.txt for ongilly.com
stobo my blog: ongilly.com/blog

Recommendations

  1. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for ongilly.com
  2. Freshness issues: no date signals found E-E-A-T

  3. No FAQ Schema found (add FAQPage markup) AEO

    Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.

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Frequently asked questions

Why doesn't my site show publish dates on pages and articles?
Your site is missing date signals that search engines use to determine content freshness. Adding publish and update dates helps Google understand when your content was created. This improves your visibility for time-sensitive searches and builds user trust.
What is FAQ Schema and why should I add it?
FAQ Schema is structured markup that helps search engines display your questions and answers directly in search results. Your site currently lacks this markup. Adding FAQPage schema can increase your click-through rates and visibility.
Do I need Organization Schema on my business website?
Yes, Organization JSON-LD schema helps search engines understand your business details like name, contact info, and location. Your site is missing this markup. It's essential for local SEO and appearing in knowledge panels.
How important is having an About or Team page for SEO?
About and team pages are crucial for building expertise and trustworthiness signals. Your site lacks these pages and social profiles. Search engines use this information to evaluate your site's authority and credibility.
Can missing social profiles hurt my website's search rankings?
Missing social profiles and LinkedIn connections can impact your site's authority signals. Search engines look for these trust indicators to evaluate your business legitimacy. Adding professional social links strengthens your online presence.
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