.shopping SEO & AI Visibility Audit
.Shopping is a consumer information platform that aggregates guides, deals, and product recommendations across multiple categories. It helps shoppers and businesses find discounts, compare products, and access guides on automotive services, healthcare, technology, and lifestyle topics to make informed purchasing decisions.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 74% | C |
| AEO (AI Visibility) | 41% | F |
| E-E-A-T | 44% | F |
| Combined | 58% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 44% | HTTPS properly configured, No about/team page, social profiles, or LinkedIn links detected, 7 security headers missing, No terms of service link detected |
| Expertise | 87% | All checks passing |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 30% | Found, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: ongilly.com
stobo this article: ongilly.com/blog/my-article
Generate a robots.txt for ongilly.com
stobo my blog: ongilly.com/blog
Recommendations
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Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for ongilly.com -
Freshness issues: no date signals found E-E-A-T
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No FAQ Schema found (add FAQPage markup) AEO
Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why doesn't my site show publish dates on pages and articles?
- Your site is missing date signals that search engines use to determine content freshness. Adding publish and update dates helps Google understand when your content was created. This improves your visibility for time-sensitive searches and builds user trust.
- What is FAQ Schema and why should I add it?
- FAQ Schema is structured markup that helps search engines display your questions and answers directly in search results. Your site currently lacks this markup. Adding FAQPage schema can increase your click-through rates and visibility.
- Do I need Organization Schema on my business website?
- Yes, Organization JSON-LD schema helps search engines understand your business details like name, contact info, and location. Your site is missing this markup. It's essential for local SEO and appearing in knowledge panels.
- How important is having an About or Team page for SEO?
- About and team pages are crucial for building expertise and trustworthiness signals. Your site lacks these pages and social profiles. Search engines use this information to evaluate your site's authority and credibility.
- Can missing social profiles hurt my website's search rankings?
- Missing social profiles and LinkedIn connections can impact your site's authority signals. Search engines look for these trust indicators to evaluate your business legitimacy. Adding professional social links strengthens your online presence.