Norra SEO & AI Visibility Audit
Norra is an asset management platform for skilled nursing facilities that tracks equipment location and usage in real time. It combines physical trackers and workflow automation to guide staff, prevent asset loss, and reduce operational costs across SNF operations.
norra.io
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 73% | C |
| AEO (AI Visibility) | 20% | F |
| E-E-A-T | 56% | F |
| Combined | 46% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 70% | Found, 6 security headers missing |
| Expertise | 87% | All checks passing |
| Authoritativeness | 29% | No Organization JSON-LD schema found, No JSON-LD schema types detected, Found |
| Experience | 24% | Found, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: norra.io
stobo this article: norra.io/blog/my-article
Generate a robots.txt for norra.io
stobo my blog: norra.io/blog
Recommendations
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robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.Generate a robots.txt for norra.io -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for norra.io -
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what norra.io does. Stobo generates one automatically.Generate an llms.txt for norra.io
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why is my site missing the llms.txt file that AI crawlers need?
- Your site returns a 404 error when AI crawlers look for llms.txt. This file tells AI systems how to properly access and use your content. Without it, AI crawlers may skip your site entirely or misinterpret your content preferences.
- What happens when your robots.txt file isn't accessible to search engines?
- Your robots.txt file returns a 404 error, making it impossible for search engines to understand your crawling preferences. This can lead to unwanted pages being indexed or important pages being missed during crawling.
- How does missing date information hurt your site's search rankings?
- Your content lacks publication and update dates, making it hard for search engines to assess freshness. Search engines favor recent, updated content for many queries. Missing dates can significantly hurt your rankings for time-sensitive topics.
- Why should your site include FAQ schema markup on pages?
- Your site has no FAQ schema markup, missing opportunities for rich snippets in search results. FAQ schema helps your content appear in featured snippets and answer boxes, increasing visibility and click-through rates from search.
- Can outdated content without timestamps damage your site's authority signals?
- Content without clear timestamps hurts your site's E-E-A-T signals, especially expertise and trustworthiness. Search engines and users need to know when information was published or updated to judge its reliability and current relevance.