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Nori SEO & AI Visibility Audit

Nori is a personal health advisor that connects wearables and lab data to provide actionable health insights. It interprets health data in plain language and generates personalized daily recommendations based on individual goals, preferences, and body responses.

nori.ai

SEO + AEO + E-E-A-T combined

46%

Overall Scores

Area Score Grade
SEO 77% B
AEO (AI Visibility) 15% F
E-E-A-T 53% F
Combined 46%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 76% Found, 3 security headers missing, 1/4 contact signals found
Expertise 53% 374 words, 14 headings, 1 outbound links
Authoritativeness 29% No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience 31% Found, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: nori.ai
stobo this article: nori.ai/blog/my-article
Generate a robots.txt for nori.ai
stobo my blog: nori.ai/blog

Recommendations

  1. robots.txt not accessible (HTTP 404) AEO

    Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.
    Generate a robots.txt for nori.ai
  2. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for nori.ai
  3. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what nori.ai does. Stobo generates one automatically.
    Generate an llms.txt for nori.ai

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

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Frequently asked questions

Why doesn't your site show when content was published or updated?
Your site lacks date signals that tell search engines and AI systems when content was created or last modified. This hurts freshness scoring and makes it harder for users to assess content reliability. Add publication dates, last modified timestamps, or structured data markup to fix this critical issue.
What is llms.txt and why is it missing from your site?
llms.txt is a file that helps AI systems understand how to properly crawl and use your content. Your site returns a 404 error when accessed. This prevents AI tools from following your preferred guidelines for content usage and indexing.
Why can't search engines access your robots.txt file properly?
Your robots.txt file returns a 404 error, meaning search engines can't read your crawling instructions. This creates uncertainty about which pages should be indexed. Either create the file with proper directives or ensure it's accessible at the root domain.
How do missing date signals affect your site's search performance?
Search engines use freshness as a ranking factor, especially for topics requiring current information. Without publication or update dates, your content appears stale and less trustworthy. This directly impacts your E-E-A-T signals and can lower your search rankings significantly.
What's FAQ Schema and why should your site include it?
FAQ Schema is structured data that helps search engines understand your frequently asked questions. Your site currently has none, missing opportunities for rich snippets and featured results. Adding FAQPage markup can increase visibility and click-through rates from search results.
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