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Mrgn.ai SEO & AI Visibility Audit

mrgn.ai is an analytics platform for restaurant groups that optimizes operations across labor, supply, and cash flow. It provides live ingredient pricing, labor spend analytics, and profitability insights that help multi-location restaurants reduce costs and improve margins.

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mrgn.ai

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 77% C
AEO (AI Visibility) 45% F
E-E-A-T 71% C
Combined 61%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 76% 7 security headers missing
Expertise 80% All checks passing
Authoritativeness 69% Organization schema, Found
Experience 37% No social proof signals detected, Freshness could improve, Found 20 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: mrgn.ai
stobo this article: mrgn.ai/blog/my-article
Generate a robots.txt for mrgn.ai
stobo my blog: mrgn.ai/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what mrgn.ai does. Stobo generates one automatically.
    Generate an llms.txt for mrgn.ai
  2. 0/27 images have alt text (0%) SEO

    Add descriptive alt text to all images. This helps accessibility and image search ranking.
  3. No FAQ Schema found (add FAQPage markup) AEO

    Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.

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Frequently asked questions

Why is my site missing the llms.txt file and how does it affect AI crawlers?
Your site returns a 404 error for llms.txt, which AI systems use to understand crawling preferences. Without this file, AI crawlers may not index your content optimally. Create an llms.txt file in your root directory to guide AI systems on how to access your content properly.
How many of my images are missing alt text on mrgn.ai?
All 27 images on your site lack alt text, which hurts accessibility and SEO. Screen readers can't describe these images to visually impaired users. Search engines also use alt text to understand image content. Add descriptive alt attributes to every image.
Does my site have FAQ schema markup to help search engines?
Your site has no FAQ schema markup, missing opportunities for rich snippets in search results. FAQ schema helps Google display your questions and answers directly in search results. Add FAQPage structured data to eligible pages with question-answer content.
What social proof signals are missing from my website?
Your site shows no social proof signals like testimonials, reviews, or user counts. This hurts credibility and trust with visitors. Add customer testimonials, case studies, user reviews, or social media mentions to demonstrate real user engagement and satisfaction.
How can I improve first-hand experience signals on my content?
Your content has minimal first-person indicators and quantified metrics, weakening expertise signals. Google values authentic, experience-based content. Include more personal insights, specific data points, case studies, and real examples from your direct experience with the topics you cover.
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