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Moz SEO & AI Visibility Audit

Moz is an SEO software platform that provides tools for keyword research, link analysis, and competitive intelligence. Teams use it to track rankings, optimize content, and measure organic traffic performance with data-driven insights that improve search visibility and marketing results.

moz.com

SEO + AEO + E-E-A-T combined

61%

Overall Scores

Area Score Grade
SEO 79% B
AEO (AI Visibility) 42% D
E-E-A-T 64% D
Combined 61%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 73% Found, 3 security headers missing
Expertise 93% All checks passing
Authoritativeness 37% Organization schema, No JSON-LD schema types detected, No third-party review signals detected
Experience 56% Found, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: moz.com
stobo this article: moz.com/blog/my-article
Generate a robots.txt for moz.com
stobo my blog: moz.com/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what moz.com does. Stobo generates one automatically.
    Generate an llms.txt for moz.com
  2. No opening content found AEO

    Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
    stobo this site: moz.com
  3. No FAQ Schema found (add FAQPage markup) AEO

    Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

moz.com audit badge

Frequently asked questions

Why is my site missing an llms.txt file and how does it affect SEO?
Your site returns a 404 error for llms.txt, which helps AI systems understand your content preferences. While not directly affecting traditional SEO rankings, this file can influence how AI tools process and reference your content. Consider adding one to guide AI interactions with your site.
What does it mean when your site has no opening content for direct answers?
Your pages lack clear, direct opening content that search engines can easily extract for featured snippets. This reduces your chances of appearing in answer boxes and voice search results. Start pages with concise, direct answers to common questions your audience asks.
How important is FAQ Schema markup for your website's search visibility?
Your site lacks FAQ Schema markup, missing opportunities for rich snippets in search results. FAQ Schema helps search engines understand your Q&A content and display it prominently. Adding FAQPage structured data can increase click-through rates and visibility.
What happens when your meta descriptions are too long for search results?
Your meta descriptions exceed 160 characters and get truncated in search results, cutting off important information. At 187 characters, searchers can't see your full message. Shorten them to ensure your complete value proposition appears in search snippets.
Why do heading hierarchy problems hurt your site's SEO performance?
Your site has 5 heading level skips, confusing search engines about your content structure. This makes it harder for crawlers to understand your page organization and topics. Use proper H1-H6 order without skipping levels to improve content comprehension.
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