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Welcome To Motives SEO & AI Visibility Audit

Motives is a consumer research platform that delivers qualitative insights at speed for marketing and insights teams. It enables brands to test creative concepts, validate product ideas, and answer strategic questions faster than traditional research methods with AI-powered analysis.

motives.ai

SEO + AEO + E-E-A-T combined

48%

Overall Scores

Area Score Grade
SEO 68% C
AEO (AI Visibility) 29% F
E-E-A-T 46% F
Combined 48%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 54% Found, 6 security headers missing, No terms of service link detected, 1/4 contact signals found
Expertise 67% 572 words, 25 headings, 2 outbound links
Authoritativeness 29% No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience 24% Found, Freshness issues, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: motives.ai
stobo this article: motives.ai/blog/my-article
Generate a robots.txt for motives.ai
stobo my blog: motives.ai/blog

Recommendations

  1. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for motives.ai
  2. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what motives.ai does. Stobo generates one automatically.
    Generate an llms.txt for motives.ai
  3. Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

motives.ai audit badge

Frequently asked questions

Why doesn't my site have any date signals for freshness?
Your site lacks publication dates, last modified dates, or other freshness indicators. Search engines can't determine when your content was created or updated. Add visible dates to articles and implement structured data with date properties to improve search rankings.
What is llms.txt and why is it missing from my site?
The llms.txt file is missing from your site, returning a 404 error. This file helps AI systems understand how to interact with your content. Create an llms.txt file in your root directory to provide guidelines for AI crawlers and language models.
How does missing content freshness affect my site's authority?
Your content lacks freshness signals, which hurts E-E-A-T scores and search rankings. Without dates, search engines can't assess content relevance or timeliness. Add publication dates and regular updates to demonstrate your content's currency and reliability.
Should I add FAQ Schema markup to my website pages?
Your site has no FAQ Schema markup, missing opportunities for rich snippets in search results. FAQ structured data helps your content appear in featured snippets and voice search results. Implement FAQPage markup on relevant pages to boost visibility.
Why does my site only show one quantified metric for experience?
Your content contains minimal first-hand experience indicators with only one quantified metric found. Search engines value demonstrable expertise through specific data, case studies, and measurable results. Add more concrete examples and quantified outcomes to strengthen your authority.
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