Moby SEO & AI Visibility Audit
MOBY is a laundry filtration company that reduces microplastic and chemical pollution from household washing. It provides filters for washing machines that capture harmful particles and contaminants, enabling households to clean clothes without releasing pollutants into water systems.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 79% | C |
| AEO (AI Visibility) | 30% | F |
| E-E-A-T | 54% | F |
| Combined | 54% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 70% | No about/team page, social profiles, or LinkedIn links detected, 4 security headers missing |
| Expertise | 67% | 386 words, 14 headings, 3 outbound links |
| Authoritativeness | 37% | No Organization JSON-LD schema found, No third-party review or trust signals detected |
| Experience | 16% | No social proof signals detected, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: mobyfilter.com
stobo this article: mobyfilter.com/blog/my-article
Generate a robots.txt for mobyfilter.com
stobo my blog: mobyfilter.com/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what mobyfilter.com does. Stobo generates one automatically.Generate an llms.txt for mobyfilter.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for mobyfilter.com -
Freshness issues: no date signals found E-E-A-T
Track your score over time
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Frequently asked questions
- Why is my site missing the llms.txt file?
- Your site returns a 404 error when searching for llms.txt. This file helps AI systems understand how to interact with your content. You need to create and upload an llms.txt file to your root directory to resolve this critical issue.
- What does it mean when your site has no date signals?
- Your pages lack publication dates, modification dates, or other time indicators. Search engines can't determine when your content was created or updated. Add visible publication dates and structured data timestamps to improve content freshness signals.
- How long should your page opening be for search engines?
- Your page openings are too brief at just 16 words. Search engines need substantial introductory content to understand your page topic. Expand your opening paragraphs to at least 50-100 words for better context and ranking potential.
- Why don't any of your images have alt text?
- Zero out of 16 images on your site include alt text descriptions. This creates accessibility barriers and missed SEO opportunities. Add descriptive alt text to every image explaining what the image shows or its purpose.
- How do freshness issues affect your search engine rankings?
- Search engines can't determine your content's relevance without date signals. Fresh content ranks better for many queries. Your site needs publication dates, last modified timestamps, and regular content updates to compete effectively in search results.