Casey SEO & AI Visibility Audit
Casey is a business insurance platform that matches companies with coverage at lower prices. It serves industries traditional insurers avoid, using technology to streamline quotes, comparisons, and policy management so businesses find better coverage faster.
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 74% | C |
| AEO (AI Visibility) | 2% | F |
| E-E-A-T | 42% | F |
| Combined | 38% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 60% | Found, 6 security headers missing, No contact transparency signals detected |
| Expertise | 47% | 49 words, 2 headings, 6 outbound links |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 26% | Found, Freshness issues, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: meetcasey.ai
stobo this article: meetcasey.ai/blog/my-article
Generate a robots.txt for meetcasey.ai
stobo my blog: meetcasey.ai/blog
Recommendations
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robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.Generate a robots.txt for meetcasey.ai -
No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: meetcasey.ai -
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what meetcasey.ai does. Stobo generates one automatically.Generate an llms.txt for meetcasey.ai
Track your score over time
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Frequently asked questions
- Why is my robots.txt file showing a 404 error?
- Your site's robots.txt file is missing or inaccessible, returning a 404 error. This prevents search engines from understanding crawling instructions for your site. You need to create and upload a robots.txt file to your domain root to fix this critical issue.
- What does 'no opening content found' mean for my site?
- Your pages lack clear opening content that directly answers user queries. Search engines can't identify the main answer or value proposition at the top of your pages. Add concise, answer-focused content at the beginning of each page.
- How do missing date signals affect my site's SEO performance?
- Your content has no publication or update dates visible to search engines. This hurts freshness signals and makes it harder for users to assess content relevance. Add clear date stamps to show when content was created or last updated.
- What is llms.txt and why is it missing from my site?
- The llms.txt file helps AI systems understand how to use your content appropriately. Your site returns a 404 when AI crawlers look for this file. Consider creating an llms.txt file to provide guidance for AI model training.
- How does content freshness impact my site's E-E-A-T signals?
- Missing freshness signals hurt your site's Experience, Expertise, Authoritativeness, and Trustworthiness scores. Search engines can't determine if your content is current or outdated. Add publication dates and regular updates to strengthen E-E-A-T signals.