Personas SEO & AI Visibility Audit
Personas is a financial services platform that offers international money transfers, bill payment, banking correspondent services, and entertainment products. It provides remittance solutions, gaming access, and PIN-based services designed to help users manage finances and access entertainment across multiple channels.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 61% | D |
| AEO (AI Visibility) | 15% | F |
| E-E-A-T | 34% | F |
| Combined | 38% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 34% | HTTPS properly configured, No about/team page, social profiles, or LinkedIn links detected, No privacy policy link detected, 6 security headers missing, No terms of service link detected, 1/4 contact signals found |
| Expertise | 67% | 350 words, 15 headings, 4 outbound links |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 14% | No social proof signals detected, Freshness issues, Found 15 headings, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: lotopunto.co
stobo this article: lotopunto.co/blog/my-article
Generate a robots.txt for lotopunto.co
stobo my blog: lotopunto.co/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what lotopunto.co does. Stobo generates one automatically.Generate an llms.txt for lotopunto.co -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for lotopunto.co -
robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.Generate a robots.txt for lotopunto.co
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Frequently asked questions
- Why doesn't your site show when content was published or updated?
- Your site lacks date signals that tell search engines when content was created or last updated. This affects freshness scoring in search results. Add publication dates, last modified timestamps, or structured data with date information to improve content freshness signals.
- What happens when your robots.txt file returns a 404 error?
- Your robots.txt file is missing and returns a 404 error. Search engines expect this file to understand crawling instructions. Create a robots.txt file at your domain root, even if it's empty, to prevent crawling issues and potential indexing problems.
- Do you need an llms.txt file for AI search optimization?
- Your site is missing an llms.txt file, which helps AI systems understand your content preferences. While not required, this file can improve how AI search engines and chatbots interact with your content. Consider creating one to optimize for AI-powered search.
- How do missing publication dates affect your search engine rankings?
- Your content lacks publication dates, which hurts freshness signals that search engines use for ranking. Fresh content often ranks higher for time-sensitive queries. Add visible publication dates and structured data markup to show when your content was created or updated.
- Why should your pages have meta descriptions for better SEO?
- Your pages are missing meta descriptions, which appear as snippets in search results. Without them, search engines create their own descriptions that might not represent your content well. Write compelling 150-160 character meta descriptions for each page to improve click-through rates.