Why doesn't my site show publication dates on content?

Your site lacks date signals that search engines use to determine content freshness. Adding publication and updated dates to your pages helps search engines understand when content was created or modified. This impacts how your content appears in search results and AI responses.

What is llms.txt and why is it missing from my site?

The llms.txt file returns a 404 error on your site. This file helps AI systems understand how to interact with your content appropriately. Without it, AI crawlers may not process your site optimally for AI search features and responses.

How do multiple H1 tags hurt my SEO performance?

Your site has 2 H1 tags when it should have only one per page. Multiple H1 tags confuse search engines about your page's main topic and hierarchy. This dilutes your SEO focus and can negatively impact your search rankings.

Should I add FAQ schema markup to my website pages?

Your site lacks FAQ schema markup entirely. Adding FAQPage structured data helps your content appear in rich snippets and voice search results. This markup makes your FAQ content more visible and accessible to search engines and users.

Why does content freshness matter for search engine rankings?

Search engines can't determine when your content was published or updated because date signals are missing. Fresh content signals help search engines prioritize recent, relevant information. Without these signals, your content may be considered stale or outdated.

‹ See all Techstars 2024 audits

Loopholes SEO & AI Visibility Audit

Loopholes is an AI platform that scans ads, landing pages, and creatives against policies from Meta, Google, the FDA, and FTC before launch. Marketers use it to identify policy risks, get clear fix suggestions, and launch campaigns faster while protecting their ad accounts from rejections.

loopholes.com

SEO + AEO + E-E-A-T combined

Audited March 09, 2026 · 17 pages analyzed

Overall Scores

Area	Score	Grade
SEO	74%	C
AEO (AI Visibility)	36%	F
E-E-A-T	60%	F
Combined	55%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	70%	Found, 6 security headers missing
Expertise	100%	All checks passing
Authoritativeness	29%	No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience	33%	Found, Freshness issues, Found 18 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: loopholes.com

stobo this article: loopholes.com/blog/my-article

Generate a robots.txt for loopholes.com

stobo my blog: loopholes.com/blog

Recommendations

llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what loopholes.com does. Stobo generates one automatically.
```
Generate an llms.txt for loopholes.com
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for loopholes.com
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Show your score on your README or website.

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Frequently asked questions

Why doesn't my site show publication dates on content?: Your site lacks date signals that search engines use to determine content freshness. Adding publication and updated dates to your pages helps search engines understand when content was created or modified. This impacts how your content appears in search results and AI responses.
What is llms.txt and why is it missing from my site?: The llms.txt file returns a 404 error on your site. This file helps AI systems understand how to interact with your content appropriately. Without it, AI crawlers may not process your site optimally for AI search features and responses.
How do multiple H1 tags hurt my SEO performance?: Your site has 2 H1 tags when it should have only one per page. Multiple H1 tags confuse search engines about your page's main topic and hierarchy. This dilutes your SEO focus and can negatively impact your search rankings.
Should I add FAQ schema markup to my website pages?: Your site lacks FAQ schema markup entirely. Adding FAQPage structured data helps your content appear in rich snippets and voice search results. This markup makes your FAQ content more visible and accessible to search engines and users.
Why does content freshness matter for search engine rankings?: Search engines can't determine when your content was published or updated because date signals are missing. Fresh content signals help search engines prioritize recent, relevant information. Without these signals, your content may be considered stale or outdated.

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