Why doesn't my site show when content was published or updated?

Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. Add visible dates to articles and implement structured data with datePublished and dateModified properties.

What does it mean when my site has no opening content?

Your pages don't have clear introductory content that directly answers search queries. Search engines look for opening paragraphs that provide immediate answers. Add concise introductions that directly address what users are searching for.

Do I need an llms.txt file for my website?

Your site returns a 404 error for llms.txt, which AI systems use for crawling guidance. While not mandatory, this file helps control how AI models access your content. Create one to specify crawling preferences and usage terms.

How does missing content freshness signals affect my search rankings?

Without date signals, search engines can't assess your content's relevance or timeliness. This hurts rankings for topics where freshness matters. Your expertise and authority scores also suffer when content appears outdated or undated.

Why is missing alt text on images hurting my SEO?

None of your images have alt text, making your site inaccessible and missing keyword opportunities. Search engines can't understand image content without descriptions. Add descriptive alt text to all images for better accessibility and SEO.

‹ See all Techstars 2024 audits

Athlete Life Insurance SEO & AI Visibility Audit

Athlete Life Insurance is a life insurance provider that rewards fitness and healthy living. Policyholders earn cashback rewards based on their activity levels and fitness metrics, with higher earnings as their health improves, creating financial incentives tied to wellness outcomes.

lifeathlete.co

SEO + AEO + E-E-A-T combined

Audited March 06, 2026 · 5 pages analyzed

Overall Scores

Area	Score	Grade
SEO	73%	C
AEO (AI Visibility)	27%	F
E-E-A-T	52%	F
Combined	50%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	81%	Found
Expertise	60%	455 words, 9 headings, 0 outbound links
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected
Experience	17%	No social proof signals detected, Freshness issues, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: lifeathlete.co

stobo this article: lifeathlete.co/blog/my-article

Generate a robots.txt for lifeathlete.co

stobo my blog: lifeathlete.co/blog

Recommendations

No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: lifeathlete.co
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for lifeathlete.co
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what lifeathlete.co does. Stobo generates one automatically.
```
Generate an llms.txt for lifeathlete.co
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

Markdown

HTML

Frequently asked questions

Why doesn't my site show when content was published or updated?: Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. Add visible dates to articles and implement structured data with datePublished and dateModified properties.
What does it mean when my site has no opening content?: Your pages don't have clear introductory content that directly answers search queries. Search engines look for opening paragraphs that provide immediate answers. Add concise introductions that directly address what users are searching for.
Do I need an llms.txt file for my website?: Your site returns a 404 error for llms.txt, which AI systems use for crawling guidance. While not mandatory, this file helps control how AI models access your content. Create one to specify crawling preferences and usage terms.
How does missing content freshness signals affect my search rankings?: Without date signals, search engines can't assess your content's relevance or timeliness. This hurts rankings for topics where freshness matters. Your expertise and authority scores also suffer when content appears outdated or undated.
Why is missing alt text on images hurting my SEO?: None of your images have alt text, making your site inaccessible and missing keyword opportunities. Search engines can't understand image content without descriptions. Add descriptive alt text to all images for better accessibility and SEO.

Audit a competitor