Why isn't your site showing up in AI search results?

Your site is missing an llms.txt file, which helps AI systems understand and index your content. This file acts as a guide for language models to properly access and cite your website. Without it, AI search engines may skip over your content entirely.

How do search engines know when your content was published?

Your site lacks clear date signals that tell search engines when content was created or updated. Search engines rely on publication dates, last modified timestamps, and structured data to understand content freshness. Missing these signals hurts your search rankings.

What makes your content appear outdated to search engines?

Your pages don't display publication or update dates, making them appear stale to search algorithms. Fresh content ranks higher in search results. Adding visible dates and regular updates signals to search engines that your content is current and relevant.

Why aren't your FAQ sections appearing in search results?

Your site lacks FAQ schema markup, which helps search engines display your questions and answers directly in search results. This structured data creates rich snippets that increase visibility and click-through rates. Without it, your FAQs remain invisible to search engines.

How can you build more trust with potential customers online?

Your site is missing social proof elements like customer reviews, testimonials, or trust badges. These signals help search engines and users gauge your credibility. Adding reviews, case studies, and certifications builds authority and improves your search rankings.

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Lapel SEO & AI Visibility Audit

Lapel is a service management platform that helps businesses deliver consistent customer experiences. It provides scheduling, communication, and operations tools that enable service teams to coordinate work, track performance, and improve customer satisfaction across distributed locations.

lapel.com

SEO + AEO + E-E-A-T combined

64%

Audited March 05, 2026 · 3 pages analyzed

Overall Scores

Area	Score	Grade
SEO	83%	B
AEO (AI Visibility)	45%	D
E-E-A-T	45%	F
Combined	64%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	49%	Found, 5 security headers missing, No terms of service link detected, No contact transparency signals detected
Expertise	73%	All checks passing
Authoritativeness	29%	No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience	21%	No social proof signals detected, Freshness issues, Hierarchy issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: lapel.com

stobo this article: lapel.com/blog/my-article

Generate a robots.txt for lapel.com

stobo my blog: lapel.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for lapel.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what lapel.com does. Stobo generates one automatically.
```
Generate an llms.txt for lapel.com
```
Freshness issues: no date signals found E-E-A-T

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Frequently asked questions

Why isn't your site showing up in AI search results?: Your site is missing an llms.txt file, which helps AI systems understand and index your content. This file acts as a guide for language models to properly access and cite your website. Without it, AI search engines may skip over your content entirely.
How do search engines know when your content was published?: Your site lacks clear date signals that tell search engines when content was created or updated. Search engines rely on publication dates, last modified timestamps, and structured data to understand content freshness. Missing these signals hurts your search rankings.
What makes your content appear outdated to search engines?: Your pages don't display publication or update dates, making them appear stale to search algorithms. Fresh content ranks higher in search results. Adding visible dates and regular updates signals to search engines that your content is current and relevant.
Why aren't your FAQ sections appearing in search results?: Your site lacks FAQ schema markup, which helps search engines display your questions and answers directly in search results. This structured data creates rich snippets that increase visibility and click-through rates. Without it, your FAQs remain invisible to search engines.
How can you build more trust with potential customers online?: Your site is missing social proof elements like customer reviews, testimonials, or trust badges. These signals help search engines and users gauge your credibility. Adding reviews, case studies, and certifications builds authority and improves your search rankings.

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