Why doesn't my website show up in featured snippets or voice search results?

Your site lacks FAQ Schema markup, which search engines use to display rich snippets. Adding FAQPage structured data helps your content appear in featured snippets and voice search results. This markup tells search engines which content answers common questions.

How can I show visitors that I have real expertise in my field?

Your site currently lacks first-hand experience signals like case studies, portfolio examples, or personal stories. Adding detailed project breakdowns, behind-the-scenes content, and specific examples of your work demonstrates genuine expertise to both visitors and search engines.

Why do visitors seem hesitant to trust my services or contact me?

You only have one testimonial visible on your site. Adding more client reviews, case studies, and social proof elements builds credibility. Consider displaying multiple testimonials, client logos, or success metrics to increase visitor confidence.

How do I help search engines understand what my business actually does?

Your site is missing Organization JSON-LD schema markup. This structured data tells search engines key business information like your name, services, contact details, and location. It improves how your business appears in search results.

What can I do to build more credibility and trust with potential clients?

Your site lacks third-party reviews and trust signals. Consider adding Google Reviews, industry certifications, professional associations, or client testimonials from external platforms. These independent validations significantly boost visitor confidence and search rankings.

‹ See all Solos 2026-03 audits

Jon C. Phillips SEO & AI Visibility Audit

Jon C. Phillips is a product builder and experience designer focused on creating products, growing audiences, and crafting compelling user experiences. He works on projects that combine strategic product development with audience engagement and design-driven implementation.

joncphillips.com

SEO + AEO + E-E-A-T combined

Audited March 09, 2026 · 5 pages analyzed

Overall Scores

Area	Score	Grade
SEO	91%	A
AEO (AI Visibility)	64%	D
E-E-A-T	58%	F
Combined	78%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	84%	All checks passing
Expertise	67%	379 words, 27 headings, 4 outbound links
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected
Experience	53%	Found, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: joncphillips.com

stobo this article: joncphillips.com/blog/my-article

Generate a robots.txt for joncphillips.com

stobo my blog: joncphillips.com/blog

Recommendations

No FAQ Schema found (add FAQPage markup) AEO
Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.
No first-hand experience signals detected E-E-A-T
Found: 1 testimonial E-E-A-T

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Frequently asked questions

Why doesn't my website show up in featured snippets or voice search results?: Your site lacks FAQ Schema markup, which search engines use to display rich snippets. Adding FAQPage structured data helps your content appear in featured snippets and voice search results. This markup tells search engines which content answers common questions.
How can I show visitors that I have real expertise in my field?: Your site currently lacks first-hand experience signals like case studies, portfolio examples, or personal stories. Adding detailed project breakdowns, behind-the-scenes content, and specific examples of your work demonstrates genuine expertise to both visitors and search engines.
Why do visitors seem hesitant to trust my services or contact me?: You only have one testimonial visible on your site. Adding more client reviews, case studies, and social proof elements builds credibility. Consider displaying multiple testimonials, client logos, or success metrics to increase visitor confidence.
How do I help search engines understand what my business actually does?: Your site is missing Organization JSON-LD schema markup. This structured data tells search engines key business information like your name, services, contact details, and location. It improves how your business appears in search results.
What can I do to build more credibility and trust with potential clients?: Your site lacks third-party reviews and trust signals. Consider adding Google Reviews, industry certifications, professional associations, or client testimonials from external platforms. These independent validations significantly boost visitor confidence and search rankings.

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