Fam SEO & AI Visibility Audit
Fam is a payment platform that incentivizes repeat purchases through credit back rewards. Merchants use it to offer cashback at checkout with zero payment fees, driving customer loyalty and increasing repeat purchase rates without additional operational costs.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 75% | C |
| AEO (AI Visibility) | 27% | F |
| E-E-A-T | 62% | D |
| Combined | 51% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 76% | 5 security headers missing |
| Expertise | 87% | All checks passing |
| Authoritativeness | 37% | No Organization JSON-LD schema found, No JSON-LD schema types detected |
| Experience | 33% | Found, Freshness issues, Hierarchy issues |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: joinfam.com
stobo this article: joinfam.com/blog/my-article
Generate a robots.txt for joinfam.com
stobo my blog: joinfam.com/blog
Recommendations
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No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: joinfam.com -
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what joinfam.com does. Stobo generates one automatically.Generate an llms.txt for joinfam.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for joinfam.com
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why is my site missing the llms.txt file and how does it affect SEO?
- Your site returns a 404 error when AI systems look for the llms.txt file. This file helps AI models understand how to use your content appropriately. Without it, search engines may not properly index or reference your content in AI-generated responses.
- What does it mean when my site has no opening content found?
- Your site lacks clear introductory content that directly answers what visitors are looking for. Search engines can't identify the main topic or purpose of your pages. This makes it harder for users to find relevant answers quickly.
- How do missing date signals hurt my website's search engine performance?
- Your content shows no publication or update dates, making it appear stale to search engines. Fresh content ranks better and builds more trust with users. Adding timestamps helps search engines understand when your information was created or last updated.
- Why are all 149 images on my site missing alt text?
- None of your images have alternative text descriptions. This hurts accessibility for screen readers and prevents search engines from understanding your visual content. Alt text also helps your images appear in search results.
- How does content freshness affect my site's authority and trustworthiness?
- Your content lacks freshness indicators that establish expertise and trustworthiness. Search engines favor sites that show when information was created or updated. Regular content updates signal that your site maintains accurate, current information.