Why doesn't my site show date information to search engines?

Your site lacks proper date signals that help search engines understand when content was published or updated. This affects freshness rankings and user trust. Add structured data markup with publication dates, last modified dates, or clear date indicators in your content.

What is llms.txt and why is it missing from my website?

The llms.txt file helps AI systems understand how to crawl and use your content appropriately. Your site returns a 404 error when this file is requested. Create an llms.txt file with proper guidelines for AI crawlers to improve your content's discoverability.

How does missing content freshness signals hurt my search rankings?

Search engines can't determine how current your content is without proper date signals. This impacts your E-E-A-T score and search visibility. Users also struggle to assess content relevance. Add clear publication and update dates throughout your site.

Should I add FAQ schema markup to my website pages?

Your site currently has no FAQ schema markup, missing opportunities for rich snippets in search results. FAQ schema helps your content appear in answer boxes and voice search results. Add FAQPage structured data to relevant pages with question-answer content.

Does my content show enough first-hand experience and expertise signals?

Your content shows limited first-person experience with only 1 indicator found, though it includes 14 quantified metrics. Add more personal insights, case studies, and direct experience examples to strengthen your expertise and authority signals for better E-E-A-T scores.

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Hubspot SEO & AI Visibility Audit

HubSpot is a customer platform that unifies marketing, sales, and service teams on a single CRM with connected data and tools. It provides marketing automation, sales management, and customer service software with built-in AI that helps businesses grow revenue and scale operations across departments.

hubspot.com

SEO + AEO + E-E-A-T combined

64%

Audited March 03, 2026 · 26 pages analyzed

Overall Scores

Area	Score	Grade
SEO	85%	B
AEO (AI Visibility)	44%	D
E-E-A-T	74%	C
Combined	64%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	80%	Found, 1/4 contact signals found
Expertise	87%	All checks passing
Authoritativeness	71%	Organization schema, Found
Experience	37%	Found, Freshness issues, Good hierarchy, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: hubspot.com

stobo this article: hubspot.com/blog/my-article

Generate a robots.txt for hubspot.com

stobo my blog: hubspot.com/blog

Recommendations

llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what hubspot.com does. Stobo generates one automatically.
```
Generate an llms.txt for hubspot.com
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for hubspot.com
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Show your score on your README or website.

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Frequently asked questions

Why doesn't my site show date information to search engines?: Your site lacks proper date signals that help search engines understand when content was published or updated. This affects freshness rankings and user trust. Add structured data markup with publication dates, last modified dates, or clear date indicators in your content.
What is llms.txt and why is it missing from my website?: The llms.txt file helps AI systems understand how to crawl and use your content appropriately. Your site returns a 404 error when this file is requested. Create an llms.txt file with proper guidelines for AI crawlers to improve your content's discoverability.
How does missing content freshness signals hurt my search rankings?: Search engines can't determine how current your content is without proper date signals. This impacts your E-E-A-T score and search visibility. Users also struggle to assess content relevance. Add clear publication and update dates throughout your site.
Should I add FAQ schema markup to my website pages?: Your site currently has no FAQ schema markup, missing opportunities for rich snippets in search results. FAQ schema helps your content appear in answer boxes and voice search results. Add FAQPage structured data to relevant pages with question-answer content.
Does my content show enough first-hand experience and expertise signals?: Your content shows limited first-person experience with only 1 indicator found, though it includes 14 quantified metrics. Add more personal insights, case studies, and direct experience examples to strengthen your expertise and authority signals for better E-E-A-T scores.

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