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Hillway Group SEO & AI Visibility Audit

Hillway Group is a London-based real estate advisory firm that helps investors, developers, and landowners unlock property asset potential. It provides expert guidance on commercial transactions, residential portfolio growth, and land development opportunities with tailored strategies designed to maximize returns across the UK.

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hillwaygroup.co.uk

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 90% A
AEO (AI Visibility) 31% F
E-E-A-T 66% D
Combined 61%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 81% No terms of service link detected
Expertise 100% All checks passing
Authoritativeness 37% No Organization JSON-LD schema found, No third-party review or trust signals detected
Experience 21% No social proof signals detected, Freshness issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: hillwaygroup.co.uk
stobo this article: hillwaygroup.co.uk/blog/my-article
Generate a robots.txt for hillwaygroup.co.uk
stobo my blog: hillwaygroup.co.uk/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what hillwaygroup.co.uk does. Stobo generates one automatically.
    Generate an llms.txt for hillwaygroup.co.uk
  2. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for hillwaygroup.co.uk
  3. Freshness issues: no date signals found E-E-A-T

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Frequently asked questions

Why isn't my site showing up in AI search results?
Your site is missing an llms.txt file, which AI systems use to understand your content. This file tells search engines and AI tools how to properly index and reference your pages for AI-powered search results.
How do search engines know when my content was published?
Your pages lack date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these signals, which hurts your rankings for time-sensitive queries and news-related searches.
Why does my content seem outdated to search engines?
Your site has no visible date information on pages. Search engines rely on publication dates, last updated timestamps, and other freshness signals to understand how current your content is and rank it appropriately.
Are my page openings too short for search engines?
Your page introductions contain only 25 words, which is too brief for search engines to understand your content. Aim for 50-150 words in opening paragraphs to provide better context and improve search visibility.
How can I help my FAQ content appear in search results?
Your site lacks FAQ schema markup, which helps search engines display your Q&A content directly in search results. Adding FAQPage structured data makes your frequently asked questions eligible for rich snippets and featured positions.
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