‹ See all Techstars 2024 audits

Lulo SEO & AI Visibility Audit

Lulo is a mobile app that helps WIC recipients check their eWIC balance and find eligible items before shopping. It provides real-time access to WIC benefits and product availability, reducing shopping time so families can spend more time together.

hellolulo.com favicon

hellolulo.com

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 87% B
AEO (AI Visibility) 22% F
E-E-A-T 65% D
Combined 54%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 83% Found, 4 security headers missing
Expertise 80% All checks passing
Authoritativeness 43% No Organization JSON-LD schema found, Found
Experience 26% Found, Freshness issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: hellolulo.com
stobo this article: hellolulo.com/blog/my-article
Generate a robots.txt for hellolulo.com
stobo my blog: hellolulo.com/blog

Recommendations

  1. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what hellolulo.com does. Stobo generates one automatically.
    Generate an llms.txt for hellolulo.com
  2. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for hellolulo.com
  3. Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

hellolulo.com audit badge

Frequently asked questions

Why isn't my site showing up in AI search results?
Your site is missing an llms.txt file, which helps AI systems understand your content. This file acts as a guide for language models when they crawl your pages. Without it, AI search engines may skip or misinterpret your content entirely.
How do search engines know when your content was published?
Your pages lack proper date signals that tell search engines when content was created or updated. Search engines rely on publication dates, last modified dates, or structured data to determine content freshness. Missing dates hurt your search rankings.
What happens when your page introductions are too short?
Your opening paragraphs contain only 10 words, which is too brief for search engines. Short introductions don't provide enough context for search algorithms to understand your content's purpose. Aim for 50-100 words in opening sections.
Should you add FAQ markup to your website pages?
Your site lacks FAQ schema markup, which helps search engines display your Q&A content in rich snippets. This structured data makes your pages eligible for featured snippets and voice search results. Adding FAQPage markup improves visibility significantly.
How does missing date information affect your search rankings?
Search engines can't determine if your content is fresh or outdated without proper date signals. This uncertainty impacts how they rank and display your pages. Fresh content gets priority in search results, especially for time-sensitive topics.
Audit a competitor