Why can't AI systems find information about my website's content?

Your site is missing an llms.txt file, which helps AI systems understand and index your content properly. This file acts as a guide for language models trying to process your website information. Without it, AI tools may struggle to accurately represent your site in search results and recommendations.

How do search engines know when your content was published or updated?

Your pages lack date signals that tell search engines when content was created or last modified. Search engines use these timestamps to determine content freshness and relevance. Adding publication dates, last modified dates, or structured data helps search engines better understand your content timeline.

What happens when your site doesn't show content creation dates?

Missing publication and update dates hurt your search rankings because search engines can't assess content freshness. Users also prefer seeing when information was published to judge its relevance. This absence makes your content appear less trustworthy and potentially outdated to both search engines and visitors.

Why should your FAQ pages include special markup for search engines?

FAQ schema markup helps search engines display your questions and answers directly in search results as rich snippets. Without this structured data, your FAQ content won't appear in enhanced search features. This markup increases visibility and click-through rates from search results pages.

How can you show search engines that your content comes from experience?

Your content lacks signals that demonstrate first-hand experience or expertise in your subject matter. Search engines look for author credentials, personal anecdotes, case studies, or testimonials that prove real-world knowledge. Adding these elements helps establish authority and improves your content's trustworthiness rankings.

‹ See all Techstars 2024 audits

Hearthmates SEO & AI Visibility Audit

Hearthmates is a roommate matching platform that connects people searching for housing. It helps renters find compatible roommates quickly through profile matching and direct messaging, streamlining the process of forming shared living arrangements.

hearthmates.com

SEO + AEO + E-E-A-T combined

Audited March 08, 2026 · 4 pages analyzed

Overall Scores

Area	Score	Grade
SEO	81%	B
AEO (AI Visibility)	39%	F
E-E-A-T	47%	F
Combined	60%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	60%	team_page, 5 security headers missing, 1/4 contact signals found
Expertise	60%	289 words, 11 headings, 18 outbound links
Authoritativeness	29%	No Organization JSON-LD schema found, 1 distinct schema type found, No third-party review or trust signals detected
Experience	20%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: hearthmates.com

stobo this article: hearthmates.com/blog/my-article

Generate a robots.txt for hearthmates.com

stobo my blog: hearthmates.com/blog

Recommendations

llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what hearthmates.com does. Stobo generates one automatically.
```
Generate an llms.txt for hearthmates.com
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for hearthmates.com
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

Markdown

HTML

Frequently asked questions

Why can't AI systems find information about my website's content?: Your site is missing an llms.txt file, which helps AI systems understand and index your content properly. This file acts as a guide for language models trying to process your website information. Without it, AI tools may struggle to accurately represent your site in search results and recommendations.
How do search engines know when your content was published or updated?: Your pages lack date signals that tell search engines when content was created or last modified. Search engines use these timestamps to determine content freshness and relevance. Adding publication dates, last modified dates, or structured data helps search engines better understand your content timeline.
What happens when your site doesn't show content creation dates?: Missing publication and update dates hurt your search rankings because search engines can't assess content freshness. Users also prefer seeing when information was published to judge its relevance. This absence makes your content appear less trustworthy and potentially outdated to both search engines and visitors.
Why should your FAQ pages include special markup for search engines?: FAQ schema markup helps search engines display your questions and answers directly in search results as rich snippets. Without this structured data, your FAQ content won't appear in enhanced search features. This markup increases visibility and click-through rates from search results pages.
How can you show search engines that your content comes from experience?: Your content lacks signals that demonstrate first-hand experience or expertise in your subject matter. Search engines look for author credentials, personal anecdotes, case studies, or testimonials that prove real-world knowledge. Adding these elements helps establish authority and improves your content's trustworthiness rankings.

Audit a competitor