Why isn't my site showing up in direct answer results?

Your site lacks opening content that search engines can use for direct answers. Pages need clear, concise introductory paragraphs that directly answer common questions. Add structured opening content that immediately addresses what visitors are looking for.

What happens when my robots.txt file returns a 404 error?

Your robots.txt file is missing, returning a 404 error. This prevents search engines from understanding your crawling preferences. Create a proper robots.txt file at your domain root to guide search engine crawlers effectively.

Do I need an llms.txt file for my insurance website?

Your llms.txt file is missing with a 404 error. This file helps AI systems understand how to use your content appropriately. While not required, it's becoming important for controlling how AI models interact with your site.

Why can't search engines determine when my content was published?

Your pages lack date signals that help search engines understand content freshness. Add publication dates, last modified timestamps, or structured data markup. Fresh content signals improve your search rankings and user trust.

How does missing date information affect my site's search performance?

Without date signals, search engines can't assess your content's freshness or relevance. This hurts rankings, especially for insurance topics where current information matters. Add visible dates and proper markup to show content currency.

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Harper Insure SEO & AI Visibility Audit

Harper Insure is a business insurance provider that offers general liability, professional liability, commercial auto, and property coverage without unnecessary complexity. Small businesses and service companies use it to obtain tailored insurance quotes and policies that cover their specific operational risks with faster approval and competitive p…

harperinsure.com

SEO + AEO + E-E-A-T combined

31%

Audited March 04, 2026 · 0 pages analyzed

Overall Scores

Area	Score	Grade
SEO	60%	C
AEO (AI Visibility)	2%	F
E-E-A-T	46%	F
Combined	31%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	51%	HTTPS properly configured, No about/team page links detected, 6 security headers missing, No terms of service link detected
Expertise	87%	All checks passing
Authoritativeness	20%	No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review signals detected
Experience	16%	No social proof signals detected, Freshness issues, Found 47 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: harperinsure.com

stobo this article: harperinsure.com/blog/my-article

Generate a robots.txt for harperinsure.com

stobo my blog: harperinsure.com/blog

Recommendations

robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.
```
Generate a robots.txt for harperinsure.com
```
No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: harperinsure.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what harperinsure.com does. Stobo generates one automatically.
```
Generate an llms.txt for harperinsure.com
```

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

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Frequently asked questions

Why isn't my site showing up in direct answer results?: Your site lacks opening content that search engines can use for direct answers. Pages need clear, concise introductory paragraphs that directly answer common questions. Add structured opening content that immediately addresses what visitors are looking for.
What happens when my robots.txt file returns a 404 error?: Your robots.txt file is missing, returning a 404 error. This prevents search engines from understanding your crawling preferences. Create a proper robots.txt file at your domain root to guide search engine crawlers effectively.
Do I need an llms.txt file for my insurance website?: Your llms.txt file is missing with a 404 error. This file helps AI systems understand how to use your content appropriately. While not required, it's becoming important for controlling how AI models interact with your site.
Why can't search engines determine when my content was published?: Your pages lack date signals that help search engines understand content freshness. Add publication dates, last modified timestamps, or structured data markup. Fresh content signals improve your search rankings and user trust.
How does missing date information affect my site's search performance?: Without date signals, search engines can't assess your content's freshness or relevance. This hurts rankings, especially for insurance topics where current information matters. Add visible dates and proper markup to show content currency.

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