Hansel Medical SEO & AI Visibility Audit
Hansel Medical is an asset tracking platform that helps healthcare organizations monitor and manage medical equipment and supplies throughout their facilities. It provides real-time visibility into asset location, status, and inventory across distributors, manufacturers, and healthcare facilities to reduce losses and improve operational efficiency.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 81% | B |
| AEO (AI Visibility) | 27% | F |
| E-E-A-T | 54% | F |
| Combined | 54% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 70% | 7 security headers missing, 1/4 contact signals found |
| Expertise | 87% | All checks passing |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 21% | No social proof signals detected, Freshness issues, No first-hand experience signals detected |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: hanselmedical.com
stobo this article: hanselmedical.com/blog/my-article
Generate a robots.txt for hanselmedical.com
stobo my blog: hanselmedical.com/blog
Recommendations
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No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: hanselmedical.com -
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what hanselmedical.com does. Stobo generates one automatically.Generate an llms.txt for hanselmedical.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for hanselmedical.com
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Frequently asked questions
- Why is my site missing the llms.txt file and how does it affect SEO?
- Your site returns a 404 error for the llms.txt file, which AI systems use to understand your content permissions. Without this file, AI crawlers may not properly index or reference your content. Adding an llms.txt file helps establish clear guidelines for AI interaction with your medical content.
- What does it mean when your site has no opening content found?
- Your site lacks clear opening content that directly answers user queries. This makes it difficult for search engines to understand what information you provide. Adding direct, answer-focused content at the top of pages helps both users and search engines quickly grasp your key messages.
- How do missing date signals hurt your medical website's search rankings?
- Your site shows no publication or update dates, which is critical for medical content credibility. Search engines prioritize fresh, dated medical information for user safety. Adding visible dates to articles and updates signals content reliability and can improve your search visibility significantly.
- Why are meta descriptions important for your healthcare website's SEO performance?
- Your pages are missing meta descriptions, which appear as snippets in search results. These descriptions influence click-through rates and help users understand your content before visiting. Well-written meta descriptions can significantly increase traffic from search engines to your medical practice.
- How does content freshness affect trust in your medical practice online?
- Outdated medical content without clear dates raises credibility concerns for patients and search engines. Fresh, regularly updated content with visible timestamps builds trust and authority. This is especially important for healthcare sites where outdated information could impact patient decisions and safety.