‹ See all Seedcamp 2025 audits

Murphy Ai SEO & AI Visibility Audit

Murphy AI is a debt collection platform that automates accounts receivable recovery using AI agents. It enables financial institutions to process eligible accounts at scale while maintaining compliance through predefined strategy execution, full audit logging, and reduced operational costs compared to manual collections.

getmurphy.ai

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 79% C
AEO (AI Visibility) 20% F
E-E-A-T 60% D
Combined 49%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 77% 4 security headers missing, 1/4 contact signals found
Expertise 73% All checks passing
Authoritativeness 37% No Organization JSON-LD schema found, No JSON-LD schema types detected
Experience 37% Found, Freshness issues, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: getmurphy.ai
stobo this article: getmurphy.ai/blog/my-article
Generate a robots.txt for getmurphy.ai
stobo my blog: getmurphy.ai/blog

Recommendations

  1. No opening content found AEO

    Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
    stobo this site: getmurphy.ai
  2. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for getmurphy.ai
  3. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what getmurphy.ai does. Stobo generates one automatically.
    Generate an llms.txt for getmurphy.ai

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

getmurphy.ai audit badge

Frequently asked questions

What is llms.txt and why does my site need it?
Your site is missing an llms.txt file, which helps AI systems understand your content better. This file tells language models what content to prioritize when crawling your site. Without it, AI tools may miss important information about your services and expertise.
Why can't search engines find publication dates on my content?
Your content lacks clear date signals that search engines use to determine freshness. Pages without visible publication or update dates appear outdated to both users and search algorithms. This hurts your rankings for time-sensitive queries and reduces user trust.
What is opening content and why is it missing?
Your pages don't have clear opening content that directly answers user questions. Search engines look for concise, answer-first paragraphs at the top of pages. Without this structure, your content is less likely to appear in featured snippets and AI-generated responses.
How do missing date signals affect my search rankings?
Search engines can't determine when your content was created or updated without proper date markup. Fresh content ranks better for many queries, especially in competitive markets. Your pages may be penalized for appearing stale even if the information is current.
What is FAQ Schema and why should I add it?
FAQ Schema is structured data markup that helps search engines understand your question-and-answer content. Without it, your FAQ content won't appear in rich search results or voice assistant responses. Adding FAQPage markup increases your visibility in search features.
Audit a competitor