Why doesn't your site show up for direct answer searches?

Your pages lack opening content that directly answers user questions. Search engines can't identify clear, concise answers to feature in direct answer boxes. Add summary paragraphs or bullet points that immediately address what users are searching for.

How do missing dates hurt your search engine rankings?

Your content has no publication or update dates visible to search engines. This signals stale information and hurts rankings for time-sensitive searches. Add clear date stamps to all your content to show freshness and relevance.

What happens when your pages don't have H1 tags?

Missing H1 tags leave search engines confused about your page topics. They can't identify the main subject or rank you properly for relevant searches. Every page needs one clear H1 tag that describes the primary content.

Can outdated content damage your site's search performance?

Yes, content without freshness signals appears outdated to search engines. They prioritize recent, updated information for most searches. Your rankings suffer when competitors show clear publication and update dates while you don't.

Do investor badges actually help your SEO credibility?

Accelerator and investor badges provide limited SEO credibility compared to customer testimonials or reviews. Search engines value user-generated social proof more than funding announcements. Focus on collecting and displaying customer feedback for stronger authority signals.

‹ See all YC F25 audits

Bluma SEO & AI Visibility Audit

Bluma is a short-form video creation platform that generates AI-powered UGC content with realistic avatars, voices, and scripts. Teams use it to produce professional videos without filming, clone viral styles with reference templates, and access AI tools across multiple pricing tiers designed for creators and brands.

getbluma.com

SEO + AEO + E-E-A-T combined

Audited March 06, 2026 · 22 pages analyzed

Overall Scores

Area	Score	Grade
SEO	76%	C
AEO (AI Visibility)	53%	D
E-E-A-T	70%	C
Combined	65%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	74%	Found, 1/4 contact signals found
Expertise	80%	All checks passing
Authoritativeness	77%	No third-party review or trust signals detected
Experience	14%	Found, Freshness issues, Found 25 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: getbluma.com

stobo this article: getbluma.com/blog/my-article

Generate a robots.txt for getbluma.com

stobo my blog: getbluma.com/blog

Recommendations

No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
```
stobo this site: getbluma.com
```
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for getbluma.com
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

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Frequently asked questions

Why doesn't your site show up for direct answer searches?: Your pages lack opening content that directly answers user questions. Search engines can't identify clear, concise answers to feature in direct answer boxes. Add summary paragraphs or bullet points that immediately address what users are searching for.
How do missing dates hurt your search engine rankings?: Your content has no publication or update dates visible to search engines. This signals stale information and hurts rankings for time-sensitive searches. Add clear date stamps to all your content to show freshness and relevance.
What happens when your pages don't have H1 tags?: Missing H1 tags leave search engines confused about your page topics. They can't identify the main subject or rank you properly for relevant searches. Every page needs one clear H1 tag that describes the primary content.
Can outdated content damage your site's search performance?: Yes, content without freshness signals appears outdated to search engines. They prioritize recent, updated information for most searches. Your rankings suffer when competitors show clear publication and update dates while you don't.
Do investor badges actually help your SEO credibility?: Accelerator and investor badges provide limited SEO credibility compared to customer testimonials or reviews. Search engines value user-generated social proof more than funding announcements. Focus on collecting and displaying customer feedback for stronger authority signals.

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