General Legal SEO & AI Visibility Audit
General Legal is an AI-native law firm that provides contract review, drafting, and negotiation for startups and small businesses. Experienced attorneys deliver work on Slack with flat-rate pricing ($500 per contract, typically completed within three hours) and AI-assisted tools designed to reduce costs and turnaround time.
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 81% | B |
| AEO (AI Visibility) | 42% | F |
| E-E-A-T | 65% | D |
| Combined | 62% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 69% | Found, 7 security headers missing |
| Expertise | 93% | All checks passing |
| Authoritativeness | 51% | No Organization JSON-LD schema found, Found |
| Experience | 34% | Found, Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: general.legal
stobo this article: general.legal/blog/my-article
Generate a robots.txt for general.legal
stobo my blog: general.legal/blog
Recommendations
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Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for general.legal -
llms.txt not found (server returned HTML instead of text) AEO
Create an llms.txt file so AI models can understand what general.legal does. Stobo generates one automatically.Generate an llms.txt for general.legal -
Freshness issues: no date signals found E-E-A-T
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why doesn't my legal website show up in AI search results?
- Your site lacks date signals and llms.txt files that AI search engines need. Without publication dates and AI-readable content guidelines, search engines can't determine content freshness or relevance. Add timestamps to articles and create an llms.txt file to improve AI visibility.
- How do missing dates hurt my law firm's search rankings?
- Search engines can't assess your content's timeliness without date signals. Legal content needs to show when it was published or updated since laws change frequently. Add publication dates and last-modified timestamps to help search engines rank your fresh content higher.
- What is llms.txt and why does my legal site need it?
- llms.txt is a file that tells AI search engines how to handle your content. Your site returns HTML instead of the required text format. Create a proper llms.txt file with guidelines for AI crawlers to improve your visibility in AI-powered search results.
- Should I add FAQ schema markup to my legal website pages?
- Your site has no FAQ schema markup, missing opportunities for rich snippets. Legal sites benefit greatly from FAQ schema since people search for legal answers frequently. Add FAQPage structured data to help search engines display your Q&As prominently in results.
- Are my legal website images slowing down page loading speeds?
- Your site has 12 unoptimized images that likely impact loading speed. Large image files hurt user experience and search rankings. Compress images, use modern formats like WebP, and add proper alt text to improve both performance and accessibility.