Why can't search engines tell when your content was last updated?

Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. Add visible dates to your articles and pages to improve search rankings.

What is llms.txt and why does your site need one?

llms.txt is a file that helps AI systems understand your content better. Your site returns a 404 error when accessed. Create this file to improve how AI search engines interpret your website.

How do outdated pages hurt your search engine rankings?

Search engines favor fresh, current content when ranking pages. Without visible dates, your content appears stale even if it's recently updated. This directly impacts your visibility in search results and user trust.

Why should your page openings be longer than 24 words?

Your opening paragraphs are too brief for search engines to understand your content's purpose. Longer introductions help search engines provide better direct answers to user queries, improving your visibility.

What is FAQ Schema and how does it boost search visibility?

FAQ Schema markup helps your Q&A content appear directly in search results as rich snippets. Your site lacks this structured data. Adding FAQPage markup can significantly increase your click-through rates.

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Fernstone Insurance SEO & AI Visibility Audit

Fernstone Insurance is a commercial insurance platform built for fast-growing businesses. It provides streamlined claims handling, automated renewal alerts, and access to multiple carrier capacities that help companies manage coverage gaps and process claims without delays.

fernstone.com

SEO + AEO + E-E-A-T combined

53%

Audited March 06, 2026 · 3 pages analyzed

Overall Scores

Area	Score	Grade
SEO	76%	B
AEO (AI Visibility)	30%	D
E-E-A-T	50%	F
Combined	53%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	54%	Found, No privacy policy link detected, 5 security headers missing, No terms of service link detected
Expertise	87%	All checks passing
Authoritativeness	29%	No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience	19%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: fernstone.com

stobo this article: fernstone.com/blog/my-article

Generate a robots.txt for fernstone.com

stobo my blog: fernstone.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for fernstone.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what fernstone.com does. Stobo generates one automatically.
```
Generate an llms.txt for fernstone.com
```
Freshness issues: no date signals found E-E-A-T

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Frequently asked questions

Why can't search engines tell when your content was last updated?: Your site lacks date signals like publication dates or last modified timestamps. Search engines can't determine content freshness without these indicators. Add visible dates to your articles and pages to improve search rankings.
What is llms.txt and why does your site need one?: llms.txt is a file that helps AI systems understand your content better. Your site returns a 404 error when accessed. Create this file to improve how AI search engines interpret your website.
How do outdated pages hurt your search engine rankings?: Search engines favor fresh, current content when ranking pages. Without visible dates, your content appears stale even if it's recently updated. This directly impacts your visibility in search results and user trust.
Why should your page openings be longer than 24 words?: Your opening paragraphs are too brief for search engines to understand your content's purpose. Longer introductions help search engines provide better direct answers to user queries, improving your visibility.
What is FAQ Schema and how does it boost search visibility?: FAQ Schema markup helps your Q&A content appear directly in search results as rich snippets. Your site lacks this structured data. Adding FAQPage markup can significantly increase your click-through rates.

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