Fanbase SEO & AI Visibility Audit
Fanbase is a fan engagement platform for sports clubs and teams that builds loyalty beyond ticket sales. It provides membership programs, exclusive content, and community features that help clubs generate recurring revenue, deepen fan relationships, and grow their organization.
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 72% | C |
| AEO (AI Visibility) | 20% | F |
| E-E-A-T | 58% | F |
| Combined | 46% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 77% | 6 security headers missing |
| Expertise | 93% | All checks passing |
| Authoritativeness | 20% | No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review or trust signals detected |
| Experience | 24% | No social proof signals detected, Freshness issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: fanbaseclub.com
stobo this article: fanbaseclub.com/blog/my-article
Generate a robots.txt for fanbaseclub.com
stobo my blog: fanbaseclub.com/blog
Recommendations
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No opening content found AEO
Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.stobo this site: fanbaseclub.com -
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what fanbaseclub.com does. Stobo generates one automatically.Generate an llms.txt for fanbaseclub.com -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for fanbaseclub.com
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
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Frequently asked questions
- Why doesn't my site have an llms.txt file and is it important?
- Your site returns a 404 error when checking for llms.txt. This file helps AI systems understand how to use your content responsibly. Without it, you miss opportunities for AI-driven traffic and proper content attribution in AI responses.
- What does it mean when my site has no date signals?
- Your pages lack publication dates, last modified dates, or other time indicators. Search engines can't determine content freshness, which hurts rankings for topics where recency matters. Add clear date stamps to your content.
- How does missing opening content affect my search rankings?
- Your pages don't have clear introductory content that directly answers user queries. This makes it harder for search engines to feature your content in direct answers and snippets, reducing visibility for relevant searches.
- Why do all 62 images on my site lack alt text?
- None of your images have alternative text descriptions. This creates serious accessibility barriers for screen readers and hurts SEO since search engines can't understand your visual content. Add descriptive alt text to every image.
- Can outdated content without dates hurt my site's authority?
- Yes, content without clear freshness signals appears stale to both users and search engines. This particularly damages authority in fast-changing topics where users expect current information. Date your content to show it's maintained and relevant.