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Excellence SEO & AI Visibility Audit

Excellence is an AI platform designed for educators that puts teachers in control of artificial intelligence in the classroom. It provides lesson planning assistance, student assessment tools, and AI literacy training that help teachers integrate AI as a learning tool while reducing administrative workload.

excellence-ai.com

SEO + AEO + E-E-A-T combined

37%

Overall Scores

Area Score Grade
SEO 68% C
AEO (AI Visibility) 5% F
E-E-A-T 38% F
Combined 37%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 36% No about/team page links detected, No privacy policy link detected, 6 security headers missing, No terms of service link detected, No contact transparency signals detected
Expertise 80% All checks passing
Authoritativeness 20% No Organization JSON-LD schema found, No JSON-LD schema types detected, No third-party review signals detected
Experience 16% No social proof signals detected, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: excellence-ai.com
stobo this article: excellence-ai.com/blog/my-article
Generate a robots.txt for excellence-ai.com
stobo my blog: excellence-ai.com/blog

Recommendations

  1. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for excellence-ai.com
  2. robots.txt not accessible (HTTP 404) AEO

    Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.
    Generate a robots.txt for excellence-ai.com
  3. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what excellence-ai.com does. Stobo generates one automatically.
    Generate an llms.txt for excellence-ai.com

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Frequently asked questions

Why can't search engines find date information on my site?
Your site lacks date signals like publication dates or last modified timestamps. Search engines use these signals to understand content freshness and relevance. Add visible dates to your pages and implement structured data markup to help search engines identify when content was created or updated.
What does a missing robots.txt file mean for my website?
Your robots.txt file returns a 404 error, which means search engines can't access crawling instructions for your site. This can lead to indexing issues and wasted crawl budget. Create a robots.txt file at your domain root to guide search engine crawlers properly.
Do I need an llms.txt file for AI crawlers?
Your site is missing an llms.txt file, which provides guidelines for AI language models accessing your content. While not required, this file helps control how AI systems interact with your site. Consider creating one to specify your AI crawling preferences and policies.
How does missing content freshness affect my search rankings?
Your pages lack date information, making it hard for search engines to assess content freshness. This impacts your E-E-A-T signals and can hurt rankings for topics where recency matters. Add publication and update dates to show your content is current and maintained.
Why are internal links important for my site's SEO?
Your site has no internal links, which prevents search engines from discovering and understanding your page relationships. Internal links distribute page authority, improve crawlability, and help users navigate your content. Add relevant internal links throughout your pages to strengthen your site structure.
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