Crimson SEO & AI Visibility Audit
Crimson is an AI platform designed for litigation teams that analyzes case documents and evidence at scale. It helps lawyers extract key information, answer factual questions, and prepare for trial with cited, verifiable responses grounded in the complete case file.
crimson.law
SEO + AEO + E-E-A-T combined
Overall Scores
| Area | Score | Grade |
|---|---|---|
| SEO | 87% | B |
| AEO (AI Visibility) | 31% | D |
| E-E-A-T | 83% | B |
| Combined | 59% | — |
Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.
E-E-A-T Breakdown
| Signal | Score | Issue |
|---|---|---|
| Trustworthiness | 81% | 5/7 security headers present, 1/4 contact signals found |
| Expertise | 93% | All checks passing |
| Authoritativeness | 94% | All checks passing |
| Experience | 39% | Freshness issues, Hierarchy issues, Found |
Stobo finds what's broken and generates the fixes
Try these in Claude Desktop
stobo my site: crimson.law
stobo this article: crimson.law/blog/my-article
Generate a robots.txt for crimson.law
stobo my blog: crimson.law/blog
Recommendations
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llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what crimson.law does. Stobo generates one automatically.Generate an llms.txt for crimson.law -
Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.Generate freshness code for crimson.law -
Freshness issues: no date signals found E-E-A-T
Track your score over time
We'll re-audit your site in 7 days and email you what changed. Free, automatic.
Embed your audit badge
Show your score on your README or website.
Frequently asked questions
- Why is your law firm website missing an llms.txt file?
- Your site returns a 404 error for the llms.txt file. This file helps AI systems understand your content better. Adding it can improve how AI tools reference your legal expertise and services.
- How can you fix freshness issues on your legal website?
- Your site lacks publication dates on content, making it appear outdated. Add visible dates to articles, blog posts, and practice area pages. This helps search engines understand when your legal content was created or updated.
- What makes your homepage opening too brief for search engines?
- Your homepage introduction is only 23 words, which is too short. Expand it to 50-100 words describing your legal services, location, and expertise. This helps search engines better understand your practice.
- Why should your law firm add FAQ schema markup?
- Your site lacks FAQ schema, missing opportunities for rich search results. Adding FAQPage markup to your legal FAQs can help them appear as featured snippets in Google search results.
- How do content freshness signals affect your law firm's SEO?
- Missing date signals make your legal content appear stale to search engines. Add publication and update dates to show your practice stays current with legal developments and maintains fresh, relevant information.