Why doesn't my site have an llms.txt file and how does it affect SEO?

Your site is missing an llms.txt file, which returned a 404 error. This file helps AI crawlers understand your content licensing and usage permissions. Without it, AI systems may not properly index or reference your content, potentially reducing your visibility in AI-powered search results.

What are date signals and why are they important for my website?

Your site lacks date signals like publication dates, last modified dates, or structured data timestamps. Search engines use these signals to determine content freshness and relevance. Missing date information can hurt your rankings, especially for time-sensitive topics where users expect current information.

How does missing FAQ schema markup impact my search engine visibility?

Your site doesn't have FAQ schema markup, which means search engines can't identify and display your FAQ content in rich snippets. This reduces your chances of appearing in featured snippets and answer boxes, limiting your visibility in search results where users seek quick answers.

What counts as first-hand experience signals on a website?

Your site lacks first-hand experience indicators like author bios, case studies, testimonials, or behind-the-scenes content. These signals help search engines understand that your content comes from direct experience rather than just research. This affects your E-E-A-T scoring and trustworthiness rankings.

How can I improve my website's content freshness for better SEO?

Add publication dates, last updated timestamps, and structured data markup to your content. Include author information and regularly update existing pages with new information. Consider adding a news section or blog to demonstrate ongoing activity and expertise in your field.

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Cohere SEO & AI Visibility Audit

Cohere is an enterprise AI platform that provides large language models, search systems, and retrieval tools for business applications. Organizations use it to build custom AI solutions for workplace productivity, search, and content discovery across industries including financial services, healthcare, and manufacturing.

cohere.com

SEO + AEO + E-E-A-T combined

62%

Audited March 03, 2026 · 29 pages analyzed

Overall Scores

Area	Score	Grade
SEO	82%	B
AEO (AI Visibility)	41%	D
E-E-A-T	69%	D
Combined	62%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	83%	Found, 4 security headers missing
Expertise	100%	All checks passing
Authoritativeness	46%	Organization schema, 1 distinct schema type found, No third-party review signals detected
Experience	23%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: cohere.com

stobo this article: cohere.com/blog/my-article

Generate a robots.txt for cohere.com

stobo my blog: cohere.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for cohere.com
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what cohere.com does. Stobo generates one automatically.
```
Generate an llms.txt for cohere.com
```
Freshness issues: no date signals found E-E-A-T

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

Embed your audit badge

Show your score on your README or website.

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Frequently asked questions

Why doesn't my site have an llms.txt file and how does it affect SEO?: Your site is missing an llms.txt file, which returned a 404 error. This file helps AI crawlers understand your content licensing and usage permissions. Without it, AI systems may not properly index or reference your content, potentially reducing your visibility in AI-powered search results.
What are date signals and why are they important for my website?: Your site lacks date signals like publication dates, last modified dates, or structured data timestamps. Search engines use these signals to determine content freshness and relevance. Missing date information can hurt your rankings, especially for time-sensitive topics where users expect current information.
How does missing FAQ schema markup impact my search engine visibility?: Your site doesn't have FAQ schema markup, which means search engines can't identify and display your FAQ content in rich snippets. This reduces your chances of appearing in featured snippets and answer boxes, limiting your visibility in search results where users seek quick answers.
What counts as first-hand experience signals on a website?: Your site lacks first-hand experience indicators like author bios, case studies, testimonials, or behind-the-scenes content. These signals help search engines understand that your content comes from direct experience rather than just research. This affects your E-E-A-T scoring and trustworthiness rankings.
How can I improve my website's content freshness for better SEO?: Add publication dates, last updated timestamps, and structured data markup to your content. Include author information and regularly update existing pages with new information. Consider adding a news section or blog to demonstrate ongoing activity and expertise in your field.

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