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Case Study Club SEO & AI Visibility Audit

Case Study Club is a resource platform that publishes weekly UX and product design case studies. Designers from companies like Apple, Google, and Spotify use it to learn design approaches and draw inspiration from real product workflows at no cost.

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casestudy.club

SEO + AEO + E-E-A-T combined

D

Overall Scores

Area Score Grade
SEO 74% C
AEO (AI Visibility) 27% F
E-E-A-T 50% F
Combined 51%

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal Score Issue
Trustworthiness 53% No about/team page, social profiles, or LinkedIn links detected, 6 security headers missing, No terms of service link detected, 1/4 contact signals found
Expertise 60% 276 words, 14 headings, 5 outbound links
Authoritativeness 46% No Organization JSON-LD schema found, Found
Experience 29% Freshness issues, Found 14 headings, Found

Stobo finds what's broken and generates the fixes

Claude Desktop > Settings > Integrations > Add custom MCP server. Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: casestudy.club
stobo this article: casestudy.club/blog/my-article
Generate a robots.txt for casestudy.club
stobo my blog: casestudy.club/blog

Recommendations

  1. No opening content found AEO

    Add a direct answer in the first 40-60 words of the page. AI engines pull from the opening paragraph.
    stobo this site: casestudy.club
  2. llms.txt not found (HTTP 404) AEO

    Create an llms.txt file so AI models can understand what casestudy.club does. Stobo generates one automatically.
    Generate an llms.txt for casestudy.club
  3. Freshness issues: no date signals found AEO

    Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
    Generate freshness code for casestudy.club

Track your score over time

We'll re-audit your site in 7 days and email you what changed. Free, automatic.

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Frequently asked questions

Why is my site missing opening content for AI optimization?
Your site lacks clear opening content that AI systems can identify for direct answers. This prevents search engines from featuring your content in AI-powered results. Add concise, informative introductory paragraphs that directly address user queries to improve AI visibility and search performance.
What happens when my website doesn't have an llms.txt file?
Your site returns a 404 error for llms.txt, which AI systems use to understand your content structure. This missing file prevents language models from properly indexing your content. Create an llms.txt file to help AI systems better understand and present your content.
How do missing date signals affect my search rankings?
Your site lacks date signals, making it impossible for search engines to determine content freshness. This hurts both AI optimization and E-E-A-T scoring. Add publication dates, last modified dates, or structured data timestamps to show content recency and improve search visibility.
Why is content freshness critical for my website's authority?
Fresh content signals help establish your expertise and trustworthiness in search results. Without visible dates or freshness indicators, search engines can't assess your content's relevance. This directly impacts your E-E-A-T score and overall search authority in your field.
What's wrong with having no H1 tag on my pages?
Your pages are missing H1 tags, which are essential for search engine understanding. H1 tags tell search engines what your page is about and improve accessibility. Add unique, descriptive H1 tags to each page to boost SEO performance and user experience.
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