Why doesn't your site show when content was last updated?

Your site lacks date signals like published or updated timestamps. Search engines can't determine content freshness without these indicators. Adding publication dates and last-modified stamps helps search engines understand your content's relevance and recency.

What happens when your pages don't have FAQ schema markup?

Your site misses rich snippet opportunities in search results. FAQ schema helps Google display your questions and answers directly in search listings. This increases visibility and click-through rates by showing users relevant information before they visit your page.

How does missing social proof affect your site's credibility?

Your site lacks trust signals like testimonials, reviews, or user counts. Social proof helps establish authority and trustworthiness with both users and search engines. Adding customer testimonials, case studies, or usage statistics can improve your site's perceived reliability.

Why do search engines value first-hand experience signals on your site?

Your site shows minimal evidence of direct product experience or expertise. Search engines prioritize content from sources that demonstrate hands-on knowledge. Including specific metrics, personal insights, or detailed usage examples helps establish your authority in your field.

Can outdated content signals hurt your search engine rankings?

Yes, missing freshness indicators can negatively impact your visibility. Search engines favor current, well-maintained content for many queries. Regular updates and clear dating help signal that your information remains accurate and relevant to users' needs.

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Cal.com SEO & AI Visibility Audit

Cal.com is an open scheduling infrastructure platform that replaces traditional calendar tools. Teams and individuals use it to manage meeting bookings, calendar integrations, and scheduling workflows with customizable workflows and open-source flexibility that reduces vendor lock-in.

cal.com

SEO + AEO + E-E-A-T combined

63%

Audited March 03, 2026 · 24 pages analyzed

Overall Scores

Area	Score	Grade
SEO	78%	B
AEO (AI Visibility)	49%	D
E-E-A-T	62%	D
Combined	63%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	73%	5 security headers missing, 1/4 contact signals found
Expertise	100%	All checks passing
Authoritativeness	37%	No Organization JSON-LD schema found, No JSON-LD schema types detected
Experience	19%	No social proof signals detected, Freshness issues, Good hierarchy, Found

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: cal.com

stobo this article: cal.com/blog/my-article

Generate a robots.txt for cal.com

stobo my blog: cal.com/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for cal.com
```
Freshness issues: no date signals found E-E-A-T
No FAQ Schema found (add FAQPage markup) AEO
Add FAQPage structured data so search engines and AI models can extract Q&A pairs directly.

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Frequently asked questions

Why doesn't your site show when content was last updated?: Your site lacks date signals like published or updated timestamps. Search engines can't determine content freshness without these indicators. Adding publication dates and last-modified stamps helps search engines understand your content's relevance and recency.
What happens when your pages don't have FAQ schema markup?: Your site misses rich snippet opportunities in search results. FAQ schema helps Google display your questions and answers directly in search listings. This increases visibility and click-through rates by showing users relevant information before they visit your page.
How does missing social proof affect your site's credibility?: Your site lacks trust signals like testimonials, reviews, or user counts. Social proof helps establish authority and trustworthiness with both users and search engines. Adding customer testimonials, case studies, or usage statistics can improve your site's perceived reliability.
Why do search engines value first-hand experience signals on your site?: Your site shows minimal evidence of direct product experience or expertise. Search engines prioritize content from sources that demonstrate hands-on knowledge. Including specific metrics, personal insights, or detailed usage examples helps establish your authority in your field.
Can outdated content signals hurt your search engine rankings?: Yes, missing freshness indicators can negatively impact your visibility. Search engines favor current, well-maintained content for many queries. Regular updates and clear dating help signal that your information remains accurate and relevant to users' needs.

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