Why doesn't my site have proper date signals for content freshness?

Your site lacks date signals that search engines use to determine content freshness. This affects both traditional SEO and AI search rankings. You need to add publication dates, last modified dates, or structured data timestamps to your pages.

What happens when my robots.txt file returns a 404 error?

Your robots.txt file is completely inaccessible, returning a 404 error. This prevents search engines from understanding your crawling preferences and can lead to indexing issues. You need to create and properly configure a robots.txt file.

Why is my llms.txt file missing and does it matter?

Your site doesn't have an llms.txt file, which AI systems use to understand how to interact with your content. This missing file limits your visibility in AI search results and voice assistants. Consider creating one to optimize for AI-powered search.

How do missing meta descriptions affect my search engine rankings?

Your pages are missing meta descriptions entirely. Search engines will generate their own snippets from your content, which may not accurately represent your pages. This reduces click-through rates from search results and hurts your SEO performance.

Can outdated content signals hurt my site's search visibility?

Yes, your site shows no freshness indicators, making content appear stale to search engines. Both Google and AI systems favor fresh, updated content. Adding proper date signals and regularly updating content will improve your search rankings significantly.

‹ See all Techstars 2024 audits

Butterflye SEO & AI Visibility Audit

Butterflye is a platform that connects product and go-to-market teams to align on launches and revenue strategy. It provides shared visibility, launch planning tools, and cross-functional workflows that help teams coordinate product releases, track market performance, and drive revenue growth together.

butterflye.io

SEO + AEO + E-E-A-T combined

Audited March 06, 2026 · 15 pages analyzed

Overall Scores

Area	Score	Grade
SEO	66%	C
AEO (AI Visibility)	17%	F
E-E-A-T	57%	F
Combined	42%	—

Fastest way to fix your site is to use our Custom Connector for Claude Desktop, or other IDEs.

E-E-A-T Breakdown

Signal	Score	Issue
Trustworthiness	74%	6 security headers missing
Expertise	80%	All checks passing
Authoritativeness	29%	No Organization JSON-LD schema found, No JSON-LD schema types detected, Found
Experience	26%	Found, Freshness issues, Hierarchy issues, No first-hand experience signals detected

Stobo finds what's broken and generates the fixes

Claude Desktop MCP integration settings showing how to add a custom MCP server

Try these in Claude Desktop

stobo my site: butterflye.io

stobo this article: butterflye.io/blog/my-article

Generate a robots.txt for butterflye.io

stobo my blog: butterflye.io/blog

Recommendations

Freshness issues: no date signals found AEO
Add date markup (datePublished, dateModified) so AI engines know content is current. Stobo generates the JSON-LD.
```
Generate freshness code for butterflye.io
```
robots.txt not accessible (HTTP 404) AEO
Update robots.txt to allow AI crawlers like GPTBot and ClaudeBot. Stobo generates an AI-friendly version.
```
Generate a robots.txt for butterflye.io
```
llms.txt not found (HTTP 404) AEO
Create an llms.txt file so AI models can understand what butterflye.io does. Stobo generates one automatically.
```
Generate an llms.txt for butterflye.io
```

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Frequently asked questions

Why doesn't my site have proper date signals for content freshness?: Your site lacks date signals that search engines use to determine content freshness. This affects both traditional SEO and AI search rankings. You need to add publication dates, last modified dates, or structured data timestamps to your pages.
What happens when my robots.txt file returns a 404 error?: Your robots.txt file is completely inaccessible, returning a 404 error. This prevents search engines from understanding your crawling preferences and can lead to indexing issues. You need to create and properly configure a robots.txt file.
Why is my llms.txt file missing and does it matter?: Your site doesn't have an llms.txt file, which AI systems use to understand how to interact with your content. This missing file limits your visibility in AI search results and voice assistants. Consider creating one to optimize for AI-powered search.
How do missing meta descriptions affect my search engine rankings?: Your pages are missing meta descriptions entirely. Search engines will generate their own snippets from your content, which may not accurately represent your pages. This reduces click-through rates from search results and hurts your SEO performance.
Can outdated content signals hurt my site's search visibility?: Yes, your site shows no freshness indicators, making content appear stale to search engines. Both Google and AI systems favor fresh, updated content. Adding proper date signals and regularly updating content will improve your search rankings significantly.

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